National Sales Manager

KFSM Fayetteville is looking for a results-driven, solutions-based National Sales Manager. This position is responsible for leading the national and political sales efforts for the CBS affiliate and our digital assets. You are also responsible for sales of our digital suite of products including PREMION, an industry-first one-stop-shop for OTT, to our regional and national client base.
You will be responsible for developing and executing a sales strategy for creating demand. As the National Sales Manager, you will be charged with helping TEGNA Sales expand & develop business by delivering customer solutions through an integrated suite of platforms and solutions.
The position reports to the Director of Sales.
• Own and manage all political and national advertising sales efforts including negotiations and transactions, and public files.
• Attain or exceed assigned budget and achieve estimated market share goals for all billing types.
• Develop incremental revenue opportunities within new and existing national advertisers as they relate to all platforms.
• Work closely with Director of Sales in pricing and managing inventory to effectively sell KFSM to all accounts - local and national.
• Plan, develop, and execute a strategy to achieve revenue goals by increasing shares of business for KFSM on existing accounts.
• Act as marketing consultant to national accounts utilizing station marketing and merchandising materials in developing marketing plans, co-promotions and vendor programs.
• Negotiate effectively and secure NTR/sponsorship/Enterprise opportunities.
• Ensure the National Sales team continually positions the audience for rate and share of business.
• Respond to avails and/or assign accordingly and manage all Paid Programming avails and placement.
• Track performance and monitor and approve all new, revised, and canceled National orders.
• Oversee pre-logs, posts, pre-empts, make goods, and AR.
• Travel to build and maintain successful relationships with buyers, planners, and clients.
• Assist Director of Sales with special projects as assigned.
Job Requirements:
You will need
• Between 5-7 years of broadcast sales experience and account engagement.
• Proven track record of successfully achieving or exceeding National Sales goals in the broadcast TV sales industry within fast-changing, dynamic environments.
• Fluency in the rules and regulations surrounding political for candidates and issue advertisers.
• Established leadership skills and elite sales and customer service skills
• Strategic thinker and disciplined executor comfortable developing and making recommendations to senior management.
• Proficiency with Excel, Word, PowerPoint, Wide Orbit Sales, Salesforce, Wide Orbit Traffic & Wide Orbit Analytics, Comscore, Matrix, Media Monitors, and qualitative data.
• Ability to handle multiple tasks and projects effectively under deadline pressure.
• Attention to detail and accuracy.
• Ability to effectively solve problems.
• Strong presenter and communicator with internal and external customers and partners.
About TEGNA
TEGNA Inc. (NYSE: TGNA) is an innovative media company that serves the greater good of our communities. Across platforms, TEGNA tells empowering stories, conducts impactful investigations and delivers innovative marketing solutions. With 64 television stations in 51 U.S. markets, TEGNA is the largest owner of top 4 network affiliates in the top 25 markets among independent station groups, reaching approximately 39 percent of all television households nationwide. TEGNA also owns leading multicast networks True Crime Network and Quest. TEGNA Marketing Solutions (TMS) offers innovative solutions to help businesses reach consumers across television, digital and over-the-top (OTT) platforms, including Premion, TEGNA's OTT advertising service. For more information, visit
www.TEGNA.com
EEO statement:
TEGNA Inc. is a proud equal opportunity employer. We are a drug free, EEO employer committed to a diverse workforce. We encourage and consider all qualified candidates regardless of race, color, religion, national origin, sex, age, marital status, personal appearance, sexual orientation, gender identity, family responsibilities, disability, enrollment in college or vocational school, political affiliation, veteran status or genetic information. TEGNA complies with all applicable laws related to accommodations.
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