Membership Marketing Manager (Retention) Hybrid

Membership Marketing Manager (Retention)

Chicago, IL (Hybrid)

The American Medical Association (AMA) is the nation's largest professional Association of physicians and a non-profit organization. We are a unifying voice and powerful ally for America's physicians, the patients they care for, and the promise of a healthier nation. To be part of the AMA is to be part of our Mission to promote the art and science of medicine and the betterment of public health. 

We continuously work to embed equity in our internal practices and are committed to increasing the diversity of our staff across all levels of the organization.  We intentionally work to create the right conditions to enable our employees to feel that they can be their authentic selves and fully participate in the life of the enterprise. 

We encourage and support professional development for our employees, and we are dedicated to social responsibility. We invite you to learn more about us and we look forward to getting to know you. 

We have an opportunity at our corporate offices in Chicago for a Membership Marketing Manager (Retention) on our Marketing & Member Experience team. This is a hybrid position reporting into our Chicago, IL office, requiring 3 days a week in the office.

As a Membership Marketing Manager (Retention), you will develop and execute integrated marketing strategies for all ownedchannels (direct mail, email, paid digital, website, SMS, fax, telemarketing)to deliver increased member retention.  Use data-driven insights to ensure theoptimization of marketing campaigns' reach, engagement, and member conversion.Develop innovative offers and value propositions through collaboration withteams focused on member programs, content and creative development.

RESPONSIBILITIES:

Marketing Strategy & Execution

• Develops and executes an integrated marketing strategy across all owned channels (direct mail, email, paid digital, website, SMS, fax, and telemarketing)
• Lead the development and execution of a membership lifecycle-driven marketing strategy to retain existing members
•  Continually monitor and implement best practice standards for direct response marketing trends
•  Develop retention and loyalty marketing programs through both the on-line ecommerce platform and traditional marketing campaigns to create brand loyalty and member value leading to reducing churn and increasing engagement
• Partner with product to create a friction-less experience that drives improved conversion and engagement.
• Partner with internal and external research teams as well as customer service to glean insight on needs and pain points that could be addressed in marketing and member onboarding to enhance conversion and retention.
• Leverage member-first mindset to understand our members' experiences across all channels, including website, email, SMS, landing pages, direct mail and more to drive membership retention.
•  Identify channel expansion opportunities, and develop cutting-edge campaigns and programs
• Develop innovative offers and member value propositions by collaborating with MMX colleagues and other internal business units to ensure cohesion of marketing plans for targeted audiences, content, contact and creative strategies, and leverage opportunities to integrate mission work.
• Lead the development of the acquisition contact plans with oversight of the circulation planning to increase response across channels
•  Develop A/B testing campaigns to optimize campaign performance in collaboration with the Data and Analytics team
• Refine and evolve customer segments and identify new channel opportunities'
• Optimize autorenewal processes such as dunning management and autorenewal enrollment

Membership Marketing Campaigns Development

• Oversee messaging, content and creative development for all membership retention marketing campaigns
• Lead the development of the overall editorial calendars for member engagement
• Ensure target market and individual personas' interests align with messaging, content, and creative across channels
•  Design campaigns to maximize performance metrics of reach, engagement and member retention
• Oversees the development of segmentation and targeted audiences in data-driven marketing campaigns
• Proactively identifies opportunities within the member-eligible base to drive engagement and membership retention
• Test new campaign assets and channels to determine long-termfeasibility.

Marketing Performance Measurement

• Monitor campaign results on a weekly basis and revise go-to-market plans to improve member retention
• Partner with Data and Analytics team to present campaign results and insights to management
• Execute and leverage market insights to build and enhance marketing plan strategy
• Monitor churn and retention reports to aid real-time retention campaign tracking and optimizations.
• Distills insights for improvements to re-engagement for driving members into desired behaviors to drive life time value.
• Use data analytics (e.g., personalization and product recommendation systems), and develop a segmentation model to enable effective marketing across all owned channels
• Ability to translate key member insights into omnichannel marketing strategies, gain cross-functional alignment, and make recommended optimizations.
• Oversees analyzing audience behavior and marketing campaign effectiveness.

May include other responsibilities as assigned

REQUIREMENTS:

1. Bachelor's degree required; concentration in marketing or related degree preferred; master's Degree a preferred
2. Minimum 7-10 years of experience developing and implementing high-performing integrating marketing campaigns optimized for returns
3. Proficient in digital marketing best practices, optimization techniques, focusing on performance and impact.
4. Experience with complex, cross-functional marketing programs requiring a high degree of subject matter expertise included in the review and approval process.
5. Demonstrated experience in utilizing direct channels; mail, email, fax, and telemarketing, to drive action
6. Prior experience and success with lead generating programs and email journeys
7. Strong analytical skills and experience using data and results to generate marketing recommendations and optimizations
8. Excellent collaboration and communications skills working with both internal teams and external stakeholders, ability to interact effectively with all levels of management
9. Exceptional time and project management skills; formal project management training and knowledge of project management tools a plus
10. Highly self-motivated, creative thinker who is willing to take calculated entrepreneurial risks to drive hyper-growth
11. Demonstrated sense of initiative and professionalism.

The American Medical Association is located at 330 N. Wabash Avenue, Chicago, IL 60611 and is convenient to all public transportation in Chicago. 

We are an equal opportunity employer, committed to diversity in our workforce.  All qualified applicants will receive consideration for employment.  As an EOE/AA employer, the American Medical Association will not discriminate in its employment practices due to an applicant's race, color, religion, sex, age, national origin, sexual orientation, gender identity and veteran or disability status.

THE AMA IS COMMITTED TO IMPROVING THE HEALTH OF THE NATION