At Horizon, we understand the value that different perspectives can bring to our clients and culture, so we strive for an environment where our employees feel welcomed, safe and empowered. We value YOU and believe that your authentic voice and unique perspective allows us to create a more rewarding culture, and experience, together.
What You'll Do
- Lead RFP creation and review of partners/site responses, compile proposal analysis and drive partner negotiations
- Oversee accuracy of plan details and insertion orders within internal systems tool to reserve advertising space
- Ensure collaboration with key contacts during planning process, including Partners, Creative Agencies and biddable activation teams (e.g. Paid Social, Programmatic)
- Work alongside other Horizon Media teams (Business Solutions, Investment, Ad Operations etc.) towards 360 partnerships, incorporating relevant extensions
- Oversee trafficking and site tagging, ensuring all first- and third-party trafficking is properly implemented
- Issue specs documents and ensure all materials are received from creative agency
- Oversee creation of campaign post launch information (i.e. screenshots, links and placement information) to demonstrate proof of placement for clients
- Work alongside assistant Media Planner on mid-campaign reconciliation, billing, pacing, campaign validation and brand safety
- Monitor and report on media campaigns on an ongoing basis, providing an active voice communicating optimization opportunities and challenges to internal teams, media partners and the client
- Parse through partner ad verification and ad server data to provide critical thinking and analysis, as well as draw conclusions and discover actionable implications
- Responsible for providing data for dashboards/Excel trackers, as needed by account, ensuring accuracy and validity of data shown
- Use learnings drawn from data to effectively optimize campaigns
- Collaborate with assistant planners, senior planners, and supervisors for strategy and plan development
- Identify how digital strategy fits into overall brand communication goals
- Employ Horizon Media's suite of planning, evaluation and buying tools for application/analysis into competitive landscape, target digital consumption support, plan development and reporting
- Participate in team brainstorms to kick off plan and consideration set development
- Monitor trends, tools, opportunities and applications within digital environments, and appropriately apply that knowledge
- Contribute to the creation and presentation of media specific documents such as media plans, objectives and strategies decks, and other related functions
- Through effective verbal and written communication, develop and maintain strong mutually beneficial relationships with Horizon Media departments, i.e. Business Solutions, Traffic, Operations, as well as clients and vendors
- Effectively manage up and down, collaborate with Senior Planner and Supervisor in day to day account activities, status and deliverables
- Apply knowledge of current/previous clients’ specific business and industry to enhance and further relationships
- Contribute to other junior team member(s) development (train Assistant Planners, onboard new Planners)
- Delegate and provide real time feedback to direct report(s)
- Interested in the digital landscape and a desire to innovate and keep up with trends
- Motivated and eager to learn
- A strong team player, willing to roll up your sleeves
- A left and right brain thinker
- A strong collaborator and communicator
- An independent worker with strong time management and organization skills
- A problem solver with foresight and the ability to develop creative solutions
- Detail oriented with commitment to follow through
- Nimble and flexible to succeed in a fast-paced environment
- An advocate for and supporter of diversity, equity and inclusion
- 1+ years previous digital planning and/or buying experience
- Basic knowledge of various channels (video, display, programmatic, social)
- Familiarity with marketing principles, analytics and concepts
- Confidence within Microsoft Office Suite
- Experience with a third-party ad server and ad verifications (DCM, Double Verify, Innovid preferred)