Media Data & Audience Strategy Leader

Media Data & Audience Strategy Leader
Job Description
You're not the person who will settle for just any role. Neither are we. Because we're out to create Better Care for a Better World, and that takes a certain kind of person and teams who care about making a difference. Here, you'll bring your professional expertise, talent, and drive to building and managing our portfolio of iconic, ground-breaking brands. In this role, you'll help us deliver better care for billions of people around the world. It starts withYOU.
This position will lead the Kimberly-Clark (KC) US Media Data (1P, 2P, 3P) strategy and drive adoption with governance. Additionally, this role will be responsible for building and leading effective partnerships in the Media Data space including providers, agencies & technology partners to drive acquisition, utilization, reengagement and retention of consumer data. This position is the primary contact for the vendor relationships in Media Data space & will also influence the strategic roadmap for Kimberly-Clark North America in partnership with global teams.
In this role:
Lead the Kimberly-Clark NA Media Data strategy (0/1/2PD) that encompasses the following -

• Understand & influence K-C brand strategies along with their CX plan & translate them into Media Data priorities for KCNA.
• Cultivate an active backlog of Media Data strategy roadmap for KCNA, with inputs from key stakeholders like Brands, Digital Activation Leads (DALs), Integrated Channel Experts, Insights & Analytics (I&A), K-C global DTS (IT) team & external agency partners.
• Lead periodic assessment of Media Data landscape ( 0/1PD vehicles, 2PD partners, potential data enrichment partnerships, evolving identity resolution etc.) and recommend right strategic actions that unlock value for K-C NA brands.
• Be the owner of KCNA Media Data ethics, privacy & compliance.

Build & lead effective partnerships in Media Data space.

• Identify, cultivate, execute and manage 2PD partnerships.
• Build strategic partnerships with Media Data providers, agencies & technology partners to drive acquisition, utilization, reengagement & retention of Media Data.
• Manage external partner relationships to ensure CX executions are operationalized flawlessly & with best-in-class industry benchmarks.
• Evolve K-C to be 'the partner of choice' by creating experiences for agencies / partnerships where they believe they can deliver their best work on K-C brands.
• Help shape value-exchange framework in the Media Data space with strategic external partners like consumer-facing platforms, non-compete manufacturers & retailers.

Lead 1PD strategy & deployment

• Lead the 1PD acquisition strategy & delivery for media audience development, management & performance.
• Help ensure right internal processes, technologies and tagging deployment is in place to maximize 1PD acquisition through K-C's Owned Channels / Assets.

Drive KCUS Media Data adoption with appropriate governance -

• Drive Audience Strategy development, optimization & measurement while collaborating with internal and external partners.
• Drive organizational support & advocacy for the KCNA Media Data strategy & priorities through effective communication & compelling use cases.
• Partners with external / internal teams (e.g., data science, analytics, global COE) using data for advancing the analytics maturity of the organization.
• Understand use-cases for Media Data across other analytics domains & facilitate the adoption, with accountability for adoption execution and success.
• Participate in KCNA cross-domain Data & Analytics governance to ensure accurate representation of needs associated with Media Data.

Data quality & management

• Define key metrics to track overall quality of Media Data & success of data use. Track and report out metrics quarterly.
• Understand how Media Data flows through KCUS systems, processes, and tools - including how it varies across datasets and data types & take appropriate actions to enable the same to drive business outcomes.
• Be the primary contact for the operational side of data-source vendor relations.

Partner effectively with regional & global DTS (IT) / COE teams -

• To drive consistent & harmonized efforts in building the right capabilities
• To learn from best-practices in other K-C regions as well as external benchmarks
• To shape the product roadmap / strategic priorities so that the KCNA priorities are reflected appropriately.

Build for future.

• Develop business case and roadmap for building out the Media Data strategy organization to manage additional scope as Media Data maturity grows over time.
• Would involve our data priorities, ensuring data quality & accessibility, selecting right partners & holding them accountable for performance.
• Influence Brand GMs, DALs, I&A teams to drive product adoption & use cases roadmap.
• Will input KCNA priorities into global DTS / DCOE product roadmaps
• Will own the compliance of KCNA data strategies & personalization efforts to our legal & privacy policies

About Us
Huggies®. Kleenex®. Cottonelle®. Scott®. Kotex®. Poise®. Depend®. Kimberly-Clark Professional®. You already know our legendary brands-and so does the rest of the world. In fact, millions of people use Kimberly-Clark products every day. We know these amazing Kimberly-Clark products wouldn't exist without talented professionals, like you.
At Kimberly-Clark, you'll be part of the best team committed to driving innovation, growth and impact. We're founded on more than 150 years of market leadership, and we're always looking for new and better ways to perform - so there's your open door of opportunity. It's all here for you at Kimberly-Clark.
Led by Purpose. Driven by You.
About You
You perform at the highest level possible, and you appreciate a performance culture fueled by authentic caring. You want to be part of a company actively dedicated to sustainability, inclusion, wellbeing, and career development.
You love what you do, especially when the work you do makes a difference. At Kimberly-Clark, we're constantly exploring new ideas on how, when, and where we can best achieve results. When you join our team, you'll experience Flex That Works: flexible (hybrid) work arrangements that empower you to have purposeful time in the office and partner with your leader to make flexibility work for both you and the business.
In one of our professional roles, you'll focus on winning with consumers and the market, while putting safety, mutual respect, and human dignity at the center.
Requirements:

• Bachelor's degree
• 8+ years digital/programmatic media buying experience, consumer, brand or retail
• Strong background in digital media, campaign management, direct response practices with progressive analytics and insights experience in either Media, Retailer or Consumer Packaged Goods
• Outstanding communication skill, customer service and proactive problem solving
• A thorough understanding of 1P, 2P and 3P data tracking, pixels and digital marketing attribution
• Strong project management and organizational skills
• Team Player excited to work on a cross functional and growing team

Preferred:

• Familiar with various media tools, including LiveRamp Identity Link; Safe Haven; Epsilon People Cloud; Trade Desk, DV360, Google Big Query and Google Marketing Platform

For a complete overview, see www.mykcbenefits.com
Hybrid Work Arrangements: You're looking to make a difference. When and where it works best for you. And at Kimberly-Clark, we're constantly exploring new ideas on how, when, and where we can best achieve results. When you join our team, you'll experience Flex That Works, flexible work (hybrid) arrangements that empower you to have purposeful time in the office and partner with your leader to make flexibility work for both you and the business.
To Be Considered
Click the Apply button and complete the online application process. A member of our recruiting team will review your application and follow up if you seem like a great fit for this role.
In the meantime, please check out the careers website.
And finally, the fine print....
For Kimberly-Clark to grow and prosper, we must be an inclusive organization that applies the diverse experiences and passions of its team members to brands that make life better for people all around the world. We actively seek to build a workforce that reflects the experiences of our consumers. When you bring your original thinking to Kimberly-Clark, you fuel the continued success of our enterprise. We are a committed equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, sexual orientation, gender identity, age, pregnancy, genetic information, citizenship status, or any other characteristic protected by law.
The statements above are intended to describe the general nature and level of work performed by employees assigned to this classification. Statements are not intended to be construed as an exhaustive list of all duties, responsibilities and skills required for this position.
Employment is subject to verification of pre-screening tests, which may include drug screening, background check, and DMV check.
Additional information about the compensation and benefits for this role are available upon request. You may contact 866-444-4516 - when prompted for employee ID, say "OTHER CALLER" - or kcchrprod@service-now.com for assistance. You must include the six digit Job # with your request.
Veterans and members of the Reserve and Guard are highly encouraged to apply.
Kimberly-Clark will support in-country relocation for the chosen candidate for the role. The benefits provided will be per the terms of Kimberly-Clark's applicable mobility policies. The benefits/policy provided will decided in Kimberly-Clark's sole discretion.
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Primary Location
USA-IL-Chicago
Additional Locations
Worker Type
Employee
Worker Sub-Type
Regular
Time Type
Full time