Marketing Systems Strategy Manager (Napkyn)

ABOUT Napkyn

Napkyn is a fully accredited Google Marketing Platform (GMP) sales partner. We help brands build stronger digital connections with consumers through nimble and strategic engagement models, providing advertising and data strategy, training, technology design and hands-on campaign management.

Napkyn Summary: 

We believe in a world where data stimulates growth, creativity and inspiration. A world where people and technology work in concert to create new outcomes, new opportunities, and new customer connections.

We believe that data, harnessed properly, can spark powerful consumer insights, business transformation and marketing innovation.

We are a full stack Google partner with a 14 year track record of delivering solutions to leading brands across multiple industries. 

Why You Will Love This Role: 

You are excited about helping brands leverage data as a superpower. 

You will work alongside a diverse team of strategists, engineers, data scientists, and marketing execution experts who help our customers activate and apply their data superpowers at speed and scale to:

• Understand, communicate and connect deeply with their customers' needs and desires 
• See around corners to identify threats & opportunities 
• Adapt and innovate at the speed of light 
• Leap over their competition from a single data-driven insight 

THE TEAM

Marketing Systems Strategy is a team of fast-moving technologists and consultants operating at the leading edge of the adtech/martech ecosystem. The team leads innovation, education and consultation across three primary pillars: internal systems, client systems and data strategy. 

Marketing Systems Strategy asks for comfort with ambiguity, a desire for autonomy, enjoyment with developing new skills and knowledge and learning from other industry experts, and a desire to help others. Marketing Systems Strategy provides team members with the opportunity to drive team direction and flex entrepreneurial skills as needs change. Team members are comfortable managing workloads across multiple projects and account teams simultaneously and collaborating with multiple team members, while driving critical technical initiatives at the tip of the industry (data privacy, tracking, platform changes, etc.) that directly impact the direction of Napkyn services.

WHAT YOU WILL DO

• Leverage your combination of marketing strategy experience, technical expertise, and deep knowledge of media & data platforms platform to develop custom marketing activation solutions, designed to deliver incremental business impact
• Partner closely with client account leads & media delivery teams to proactively identify potential opportunities for clients to drive enhanced campaign performance
• Partner closely with business development team to support new business pitches
• Monitor industry trends and support development of POVs of the highest priority technical issues in the ecosystem
• Provide ideation and recommendations for internal products and workflow improvements
• Support evaluation and evangelization of new technologies and strategies resulting from technological and legislative changes

PROJECT EXAMPLES

• Partnering with client media, data & analytics teams to develop custom bidding algorithms leveraging combination of available client data & media data - all activated through media platform APIs
• Partnering with client media, data & analytics teams to enable custom MMM capabilities leveraging Kepler's internal MMM tools
• Partnering with client media, data & analytics teams to design automated data tracking & campaign operations workflows - aligned with clients' existing data stack
• Provide an internal review of a client team's tag architecture to identify issues or gaps, and develop recommendations to improve stability and introduce new targeting or attribution options
• Work with data science and client teams to develop documentation and process for existing tools, and identify areas for improvement
• Evaluate manual adjustments such as naming convention additions, URL parameter updating or tag wrapping and identify options to reduce "non-standard" work or develop automation
• Guide the integration of S2S/Conversion APIs
• Winning a battle with a complex Excel formula that just won't seem to do exactly what you need it to

REQUIRED SKILLS AND EXPERIENCE:

• 3-5+ years of experience within marketing and data systems 
• Required: Deep experience in ad servers and/or buying platforms, programmatic ecosystem, tag management, measurement and analytics tools, and comfort with mid-senior level client communication
• Preferred but not required: knowledge of ad tech data systems, privacy initiatives, data management tools, general programming and computer science skills, especially JavaScript and HTML/CSS or cloud computing
• Interest and passion for ad tech, data architecture, complex, abstract problem solving, independent and consultative work, eagerness to learn and apply new concepts to challenging technical situations

CHARACTERISTICS NEEDED TO SUCCEED IN THIS ROLE 

• Strong communication and presentation skills
• Proven creative problem-solving approach and strong analytical skills
• A valued team member, who upholds Napkyn's values and professional integrity at all times
• Articulate and confident presenter
• Ability to effectively prioritize tasks
• Excellent business writing and communication skills
• Analytically minded
• Self-motivated with lots of energy
• Outgoing, positive thinker
• Flexible, versatile and proactive
• Open, honest and direct, is comfortable giving and receiving constructive feedback

Start Date: Position is open immediately

Reporting directly to: Andrew Toledano, Chief Revenue Officer

Allocation: 100%

Location: Hybrid - based in NYC

As a Kepler Group company, Napkyn draws from Kepler's strategic, technology-and data-driven marketing expertise to provide world-class Google marketing support.

The Napkyn team is guided by Kepler's values:

• Kepler prides itself on being a great place to work.  In fact, we're proud to share that AdAge just recognized Kepler as the #7 Best Place to Work", validating our investment in our team and our clients.
• We're transparent with our employees. You'll hear updates on company financials, how we're performing against bonus goals, and how we're responding to challenges we face. 
• We're growing. For you, that means unparalleled growth opportunities and a role in shaping the direction of the company. 
• We're fun, authentic, empathetic, and ever-in-motion. You'll work with and learn from the smartest people in the industry and have a blast doing it. 
• We're human. You'll have an option to join Employee Resource Groups, DEI initiatives, and altruism efforts to bring positive societal impact.

Napkyn  welcomes and encourages applications from people with disabilities.  Accommodations are available upon request for applicants in all aspects of the selection process. We are committed to diversity of background, thought and experience, and we work to create an environment in which all our employees thrive by bringing their authentic self to work.

Transparency is fundamental to Kepler's and Napkyn's culture. Our compensation strategy is designed to attract, reward, and retain the talented employees that drive Kepler's growth and success. We aim to offer competitive direct compensation and a rich indirect compensation program that demonstrates the value we place on our employees and their wellbeing.

Total Compensation:       

• Base Salary: $85,000 - $106,300
• Target Annualized Discretionary Bonus: 10% ($8,500 - $10,600)
• Target Total Cash: $93,500 - $116,900

Benefits:

• Healthcare/Dental/Vision
• Unlimited PTO
• 401k Contributions
• $125/mo Mobile Phone Stipend
• $50/mo Internet Stipend
• $200/yr Home Office Equipment Stipend
• $800/yr Annual Learning Stipend
• $1,500/yr Annual Education Stipend
• Parental Leave - 12 week primary caregiver / 4 week secondary caregiver leave
• Annual Work From Anywhere 4 weeks per year