Job Description
Summary:
EPI Painting is seeking a dynamic Marketing Specialist to join our team and take the reins of our marketing efforts. In this exciting role, you'll have the opportunity to craft our brand message and execute creative marketing campaigns. If you're ready to unleash your creativity and make a real impact in the Florida market, we want to hear from you!
As our Marketing Specialist, What You'll Do:
- Take charge of crafting our brand message and image, guided by the principles of "Building a StoryBrand."
- Work closely with external vendors to execute engaging promotional events and campaigns.
- Let your imagination run wild as you brainstorm and develop innovative marketing strategies.
- Dive deep into market research to understand customer needs, habits, and trends
- Showcase your expertise across various marketing channels and activities.
How You'll Succeed:
- Have the freedom to unleash your creativity and create all-encompassing marketing strategies.
- Collaborate with our sales team and other professionals to boost brand awareness and sales.
- Use the principles of "Building a StoryBrand" to shape our brand message and image.
- Analyze marketing data to inform future strategies and initiatives.
- Be the ultimate advocate for our brand and marketing message, both internally and externally.
Perks You'll Enjoy:
- Competitive compensation: $22-30 per hour.
- Participation in Company-sponsored Incentive programs.
- PTO to recharge and relax.
- Professional and career path training to help you grow.
- A fantastic teamwork environment where your ideas are valued.
- Flexible schedule and the option to work remotely, ensuring a healthy work-life balance.
Essential Functions:
- Plans and executes social media marketing campaigns for multiple brands.
- Creates and publishes high-quality digital content across multiple channels: Instagram, Facebook, Twitter, LinkedIn, blogs, Snapchat, TikTok, and occasionally for print production (brochures, signage, etc.).
- Designs, builds, and maintains social media presence; focuses on social media strategy that converts to sales.
- Captures engaging video and photo content using iPhone and professional camera equipment.
- Contributes to the company’s overall strategic marketing plans; assists with web marketing, SEO/SEM, email campaigns, print marketing, and ad buying campaigns.
- Other duties, as assigned.
Your Essential Duties: This is just a sneak peek; we'll keep you on your toes with exciting challenges!
- Lead, manage, and hold external marketing resources accountable.
- Craft captivating marketing collateral for web, social media, and print.
- Spread the word about EPI Painting and The One Day Floor with compelling storytelling.
- Tackle individual tasks of a marketing plan with enthusiasm and creativity
Qualifications We're Looking For:
- Proven experience as a marketing specialist or similar role.
- A solid grasp of marketing elements, including digital strategies and the principles of "Building a StoryBrand."
- Experience with marketing data analytics and tools.
- Strong computer skills, including MS Office and marketing software.
- Detail-oriented with exceptional communication and writing skills.
- A dash of commercial awareness paired with a creative spark.
- An educational degree in marketing is preferred.
- Ready to work onsite daily in Gainesville, FL, with the flexibility to work remotely.
EPI Core Values Alignment: If you share our core values, you will fit right in!
- Self-motivated: Aim for goals bigger than yourself.
- Excellence: We give our best in everything we do.
- Customer Focused: Our customers' interests are our top priority.
- High Character: Serve others with a heart full of integrity.
- Love: Spread the love we've learned from Jesus.
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EPI Painting Inc. is a full-service commercial painting and waterproofing company serving Gainesville, FL, and Jacksonville, FL. With over 15 years of expertise, we deliver professionalism and superior service across North Florida. Our reputation is built on lasting results, quality service, and a positive and unique culture dedicated to improving our community, customers, and employees.
Equal Opportunity Employer:
We're committed to equal employment opportunities for all, regardless of race, color, genetic information, creed, religion, sex, sexual orientation, gender identity, lawful alien status, national origin, age, marital status, non-job related physical or mental disability, or protected veteran status