Marketing Specialist, Multiple Positions

Job Title:Marketing Specialist, Multiple Positions
Location: Tallahassee, FL
Regular/Temporary: Regular
Full/Part Time: Full-Time
Job ID: 57296
Department

University Marketing

Responsibilities

Marketing & Design

• Contributes to university marketing campaigns, including ad development, content creation, partnerships, and more.
  
• Conduct market research to find answers about consumer requirements, habits and trends
  
• Brainstorm and develop ideas for creative marketing campaigns
  
• Assist in outbound or inbound marketing activities by demonstrating expertise in various areas (content development and optimization, advertising, events planning etc.)
  
• Liaise with external vendors to execute promotional events and campaigns
  
• Collaborate with marketing and other professionals to coordinate brand awareness and marketing efforts
  
• Plan and execute initiatives to reach the target audience through appropriate channels (social media, e-mail, TV etc.)
  
• Assist in analyzing marketing data (campaign results, conversion rates, traffic etc.) to help shape future marketing strategies
  
• Coordinates the tracking of all current marketing projects. Completes the necessary project tracking forms and maintains a complete and accurate list of current projects in the department's project tracking system.

Client management

• Conducts intake sessions with potential clients. Completes the necessary project intake forms/creative briefs and follows up with clients regarding the job specifics and production timeline.
  
• Assists team members by mentoring them on marketing principles. Ensures that all skills are kept current through on-the-job training, review of professional publications and training.
  

Qualifications

Bachelor's degree and three years of experience or a high school diploma or equivalent and three years of experience. (Note: or a combination of post-high school education and experience equal to seven years.)

Preferred Qualifications

• Possess at least 1 year of professional marketing expertise and a four-year degree. Demonstrate proficiency in marketing campaign development.
• Exhibit strong attention to deadlines and adherence to budgetary guidelines.
• Showcase a track record of success in collaborating with all levels of management.
• Possess excellent written and verbal communication skills.
• Display strong presentation skills.

Helpful

You are known as a problem solver and a go to person for sound advice. You work well under pressure and think quick on your feet, remaining calm and professional. You’re able to see the big picture and the small details without much effort. You are a subject matter expert, but with the ability to make complex information accessible to others. Good communication skills are a must.

University Information

One of the nation's elite research universities, Florida State University preserves, expands, and disseminates knowledge in the sciences, technology, arts, humanities, and professions, while embracing a philosophy of learning strongly rooted in the traditions of the liberal arts and critical thinking. Founded in 1851, Florida State University is the oldest continuous site of higher education in Florida. FSU is a community steeped in tradition that fosters research, encourages creativity, and embraces diversity. At FSU, there’s the excitement of being part of a vibrant academic and professional community, surrounded by people whose ideas are shaping tomorrow’s news!
Learn more about our university and campuses.

Anticipated Salary Range

The anticipated salary is mid $50,000s, commensurate with education and experience.

FSU Total Rewards

FSU offers a robust Total Rewards package. Visit our website to learn more about our Compensation, Benefits, Wellness, Recognition, and Employee Development programs.
Use our interactive tool to calculate Total Compensation options based on potential salary, benefits and retirement contributions, earned leave, and other employment-related perks.

How To Apply

If qualified and interested in a specific job opening as advertised, apply to Florida State University at https://jobs.fsu.edu. If you are a current FSU employee, apply via myFSU > Self Service.
Applicants are required to complete the online application with all applicable information. Applications must include all work history up to ten years, and education details even if attaching a resume.

Considerations

This is an A&P position.

This position requires successful completion of a criminal history background check.

Equal Employment Opportunity

An Equal Opportunity/Access/Affirmative Action/Pro Disabled & Veteran Employer.

FSU's Equal Opportunity Statement can be accessed at: https://hr.fsu.edu/sites/g/files/upcbnu2186/files/PDF/Publications/diversity/EEO_Statement.pdf.