Marketing Specialist

The Marketing Specialist will be responsible for administrative duties within the Marketing Dept and will create visually engaging, easy-to-read content, analyze email marketing and website analytics and execute marketing strategies with easy-to-follow action items and results monitoring. The Marketing Specialist will investigate customer trends and competitor offerings as well as discuss branding and messaging with internal departments. The successful candidate will increase event attendance and website traffic with well-designed and comprehensive sales collateral delivered in print, electronic and online platforms. The candidate must maintain the corporate style guide and show a history of composing written material on science, technology, engineering and math (STEM) topics.

Areas of Engagement

· Generating Sales Leads

· Communications & Email Marketing

· Writing Blog Posts, Social Media Posts & Case Studies

· Creating Graphics & Sales Literature

· Managing Events

· Capturing and Editing Photos & Videos

· Creating & Organizing Survey Results

Competencies

· Graphic Design

· Photo/Video Editing

· Layout Design

· Academic Writing

Required Education and Experience

5-10 years of experience writing well-researched articles as well as working with Adobe Creative Suite, including designing graphic content, flyers and creating/editing videos. Samples of content are expected prior to hire. Please email a sample of your writing to the hiring manager, as an attachment or link.

· Microsoft Office Suite

· Adobe Creative Suite

· InDesign (layout)

· Photoshop (photo editing)

· Illustrator (graphics)

· Premiere (video editing)

· Computer Languages HTML, CSS

· Search Engine Analytics Software

· Google Ads

· Email Marketing Software

Preferred Education & Application Knowledge

Bachelor of Arts degree from a declared major in Marketing, Communications, Graphic Design, Journalism, Public Relations or English.

· GA4 Google Web Analytics

· Moz Analytics

· Constant Contact Email & Survey Marketing