Marketing Specialist, Digital - Paid Media

• Develop and execute cutting-edge ROI-focused Paid Media campaigns
• Work closely cross-departmentally to align campaign strategies and goals
• Manage digital ad buys in line with the monthly and annual budget
• Analyze optimization opportunities and implement solutions across multiple platforms for various ad mediums including Search Engine Marketing, Paid Social, Native Advertising, and Digital Display
• Conduct thorough keyword analysis, creating keyword target lists, analyze search volume, and make Paid Search recommendations
• Define, measure and evaluate results and provide actionable insights into campaign performance to partners and stakeholders
• Develop and maintain relationships with internal and external stakeholders to further business interests and advocate for marketing initiatives
• Generate and provide detailed campaign performance reports to internal stakeholders that provide insights and recommendations for next steps
• Ensure that all work adheres to brand standards

• Bachelor’s degree in Marketing, Communications, Digital Media or related field
• 3+ years’ digital marketing experience in paid search, paid social, and digital display campaigns; agency experience preferred
• Hands-on experience managing digital marketing campaigns with budgets over $1M per year
• Strong understanding of technical levers, algorithms, quirks and opportunities of Paid Media networks, including paid search networks, the Meta platform, LinkedIn ads, Twitter, Pinterest, Reddit, TikiTok, Snap and more
• Expertise in implementing and optimizing tracking mechanisms to monitor customer interactions and conversions throughout the customer journey across various digital platforms
• Ability to manage priorities and maximize business impact efforts
• Exceptional communication skills, and strong interpersonal skills
• Accuracy and attention to detail
• Excellent organizational skills and able to finish tasks on schedule with minimal supervision
• Quickly master technical information

Born digital, Axos Bank has reinvented the banking model and grown to over $18.7 billion in assets since our founding in 2000. With a broad and ever-growing range of financial products, Axos Bank is rated among the top 5 digital banks in the country! Axos Financial is our holding company and publicly traded on the New York Stock Exchange under the symbol "AX" (NYSE: AX).

We bring together human insight and digital expertise to anticipate the needs of our customers. Our team members are innovative, technologically sophisticated, and motivated to achieve.

Learn more about working here!

Pre-Employment Drug Test:

All offers are contingent upon the candidate successfully passing a credit check, criminal background check, and pre-employment drug screening, which includes screening for marijuana.  Axos Bank is a federally regulated banking institution.  At the federal level, marijuana is an illegal schedule 1 drug; therefore, we will not employ any person who tests positive for marijuana, regardless of state legalization.

Equal Employment Opportunity:

Axos Bank is an Equal Opportunity employer. We are committed to providing equal employment opportunities to all employees and applicants without regard to race, religious creed, color, sex (including pregnancy, breast feeding and related medical conditions), gender, gender identity, gender expression, sexual orientation, national origin, ancestry, citizenship status, military and veteran status, marital status, age, protected medical condition, genetic information, physical disability, mental disability, or any other protected status in accordance with all applicable federal, state and local laws.

Job Functions and Work Environment:

While performing the duties of this position, the employee is required to sit for extended periods of time. Manual dexterity and coordination are required while operating standard office equipment such as computer keyboard and mouse, calculator, telephone, copiers, etc.
The work environment characteristics described here are representative of those an employee may encounter while performing the essential functions of this position. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of this position.

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