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Form of workThe Marketing Specialist will assist with coordination of daily activities, on-going projects and critical administrative functions. Strong copywriting skills are essential and candidates should possess a flexible, hands-on approach with good interpersonal and communication skills. The ideal candidate will be detail oriented, have both print and digital marketing experience and be able to function in a deadline driven work environment. Strong organizational project and time management skills required as well as the ability to multi-task and prioritize. This person can work well independently, as well as has demonstrated success in a team environment. This position requires the ability to work flexible hours on evenings, weekends, and holidays.
ESSENTIAL DUTIES AND RESPONSIBILITIES
Additional duties may be assigned. Management retains the discretion to change or add to the duties of this position at any time.
ESSENTIAL DUTIES AND RESPONSIBILITIES
Additional duties may be assigned. Management retains the discretion to change or add to the duties of this position at any time.
- Prepare, send, and measure results of customized email campaigns sent to segmented lists using email marketing and CRM platforms, following editorial calendars
- Assists with website maintenance and content updates in tandem with Senior Marketing Manager & web development agency, coordinate digital assets for each campaign, including content creation, addition, and removal using content management systems
- Partner with internal park departments to maintain required online updates and product additions
- Test and troubleshoot website updates/fixes
- Create monthly social media content calendar across various platforms including Facebook, Instagram, LinkedIn, YouTube. Produce and create content including posts, reels, videos, stories, etc. for events, promotions, and general park awareness to increase engagement for each channel
- Prepare, send, and measure results of automated SMS campaigns through Mailchimp text platform. Create and manage monthly content calendar
- Write 1-2 blogs monthly in accordance with SEO keywords/content from SEO agency and upload to website
- Serves as marketing liaison to the ticketing team; attends weekly ticketing meetings
- Owns the collateral design and production process for 75+ projects annually. Includes working directly with graphic designers, internal & external stakeholders (hotels, golf, operating departments, sponsors, etc.), on-park sign shop, and off-site printing companies
- Owns the SMP media barter program – solicits stations, negotiates trade buys, provides spots, scripts and/or copy points to stations, requests and delivers tickets, and organizes affidavits for proof of performance from each station
- Processes marketing invoices via finance for timely payment and maintains a spreadsheet comparing expenses to budget; identifies & resolves discrepancies each month
- Manages all on-park activations for radio remotes, partners, and sponsors, including initial details/calls, site visits, set-up, wrap-up, etc.
- Audits on-park collateral and signage monthly
- Manages on-park distribution of collateral (i.e. maps, brochures, flyers, etc.) to gates, campground, hotels, etc.
- Fulfills promotional ticket orders
- Organizes and maintains digital Image & Video Library and Collateral Archive
- Assist Marketing team with Photo & Video shoots as needed
- Serves as point of contact for general marketing inquiries & brochure requests
SKILLS & QUALIFICATIONS
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.
- Must be able to work weekends, nights, and holidays as necessary (associated with Special Events).
- Must be able to read, speak, write, and understand English proficiently.
- Must have advanced knowledge of Microsoft Office Suite: Excel, Word, PowerPoint.
- Knowledge of HTML, CMS, and ecommerce platforms a plus
- Familiarity with Web technologies and graphic design skills a plus
- Must be detailed oriented and able to follow written and oral instructions
- Must be able to multi-task and work well independently in a fast-paced environment
- Proven relationship management ability with manager, peers, team, key stakeholders, vendors and customers to sustain positive, professional relationships over time.
- Ability to multi-task, prioritize projects and work independently in a fast-paced environment, and within deadlines.
- Ability to maintain strict confidentiality and judgment regarding privileged information.
- Able to troubleshoot and offer solutions to anticipate and solve interactive issues.
- Is an effective, mature, self-aware leader whose style is calm, strong and tenacious as the situation requires.
- Leads and initiates change effectively in marketing and is flexible and collaborative in all cross-functional responsibilities.
- Demonstrates excellent communication ability utilizing strong listening skills and logical, systematic approach to assimilating and sharing information in all areas.
- Operates with high integrity, is productive under high pressure, hands-on when needed and achieves a work-life balance that ensures long-term success.
EDUCATION and/or EXPERIENCE
- Bachelor’s degree in Marketing, Advertising, or Business Administration with relevant concentration required
- Experience in customer service, hospitality, or theme park industry preferred
- Experience creating and sending email/newsletters preferred
- Experience with CMS software preferred
CERTIFICATES, LICENSES, REGISTRATIONS
- Must have and maintain a valid Driver’s License
PHYSICAL DEMANDS
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
While performing the duties of this job the employee is required to:
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
While performing the duties of this job the employee is required to:
- Sit and stand for long periods of time and walk
- Use hands to finger, handle, or feel, reach with hands and arms
- Occasionally required to climb or balance and stoop, kneel, crouch, or crawl
- Regularly required to talk and hear
- Occasionally lift and/or move carry, push, or pull up to 50 pounds particularly regarding storage and paper boxes
- Specific vision requirements for this job include close vision, color vision, depth perception and ability to focus and night vision
- Be able to take directional cues directly or indirectly
WORK ENVIRONMENT
The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
- The work environment is fast-paced and the employee is rarely exposed to outside weather conditions including extreme heat and cold, and rain
- The noise level in the work environment is usually moderate
Employment at Stone Mountain Park is contingent on the completion of a criminal background check and a drug screen, with the results being negative. Stone Mountain Park employees are subject to pre-employment, post injury, post-accident, reasonable suspicion and random testing for illegal drug usage.
Management retains the discretion to add or change the duties of this position at any time.
Management retains the discretion to add or change the duties of this position at any time.
