Marketing Specialist

Marketing Specialist

Chapco and our collaborative companies are looking for one in a million – a Marketing Specialist that is creative and down to earth, a team player but happy to work under their own initiative, a digital marketing guru-in-the-making who also loves paper and print. Someone who is as comfortable working with video as they are with photographs, graphics, or the printed word.

Are you our dream candidate?

• You are a natural with a camera – product shots, candid stills, and video. Adobe Premiere Pro and Photoshop are your BFFs, closely followed by Hootsuite.
• You will be comfortable working with all our brands across multiple platforms, individually and simultaneously. You understand how to create and use content for organic growth and brand enhancement. Deadlines drive your planning but not your creativity. You are as comfortable engaging and responding as posting.
• You love blogging, and are as happy editing or proofreading as you are writing long- and short-form content. You enjoy researching and know your way around Wordpress. Extra kudos if you’ve worked with Shopify or another e-commerce platform.
• Tailoring content to different segments for email and SMS campaigns through a CRM is right in your wheelhouse. If you’ve used Claritysoft (or Salesforce) that would be great!
• You are as comfortable with marketing data as you are with creative. You can collect, present, and interpret G4 analytics and social media data and use that to make recommendations about future campaigns. Meta ad campaigns and are your bread and butter; keywords, campaign-specific splash pages, and SEO are the stuff of your dreams.
• You understand how to keep multiple (internal) clients happy – and know how to manage a client to meet print and publication deadlines. You see a trade show as an opportunity to show off your graphic design skills while we take our brands out to our customers.
• You have experience taking a brief and converting it to concepts and finished collateral using Illustrator, Photoshop, and Indesign. You love being behind the camera – whether shooting stills or video and know how to convert raw footage to compelling website and social media content.
• This is an onsite position. You will have worked (professionally or as an intern) in a variety of environments, from retail to manufacturing, and are comfortable walking the floor.
• You are a team player who wants to work as part of a growing team, to build your skillset, and develop with the team (and we want to support that).

Skills & Qualifications:

• Skilled in Premiere Pro
• You’ll have excellent writing, editing, and communication skills.
• Skilled in Indesign and either Illustrator or Photoshop.
• Experience working across Facebook, Twitter, Instagram, Tick-Tok, YouTube, Pinterest, and LinkedIn (Hootsuite, Hubspot, or similar a bonus)
• Experience in data collection, mining, interpretation, and retargeting.
• Experienced in Wordpress
• Experience of Shopify, CRMs, SMS, and Email marketing platforms.
• You love to brainstorm and voice ideas during brainstorming sessions.
• Proficiency in Google and Microsoft Office.
• You will likely have a Bachelor’s degree in marketing, graphic design, communications, sports marketing, journalism or similar, but we also want to hear from you if you are self-taught with an interesting story.
• You have ambition, determination, and motivation
• This is an on-site position.

A LETTER TO APPLICANTS: Thanks for visiting! We know that applicants have many options to choose from these days and appreciate you taking the time to check us out. I’d like to take a moment to give you a little flavor of what it’s like to be a part of the Chapco family.

My husband, Brian owns the company, and his father owned it in the past. Sounds cliché, but we ARE a family business!  We spend a lot of time at the dinner table talking about the employee experience and how to make it a good one. Playing in a band!?  We’ll post it on our boards. Involved in a community project? We’d love to hear about it! We’ve helped place pets, decipher insurance problems, or just been a friend with an open door to vent.

At Chapco, we know that none of what we do would be possible without our people. We have so many employees here that make us special! We’re also proud to say that our average employee tenure is 11.6 years. We’re people oriented, give back to our community, and like to have fun. Our number one core value is being “Positive, Passionate and Present.”  We want to hire people who want to be part of a great team. Join us and help us become The Best Place to Work in CT!

Sincerely,

Lauren 

Chief People Officer, Chapco