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SalaryMarketing Specialist
- (3280907)The Opportunity
The Marketing Specialist II is a highly creative and organized individual who supports execution for Academic Medical Center (AMC) & Service Line (SL) marketing and communications on behalf of Mass General Brigham. This collaborative individual helps to coordinate dynamic, industry-leading marketing tactics for cancer.
The Marketing Specialist II helps to lead the development of the marketing plan and programmatic marketing plans for cancer. They will work as a liaison between clinical and administrative leaders and across the marketing team to assist with development of strategies, execute projects, adhere to timelines and budgets, and achieve objectives while measuring results. In addition to service line work, this individual will work to lead and create consistent templates, files and critical information across the Hospital and Specialty Marketing team.
The Specialist will report to the Marketing Director, at Mass General Brigham. This individual is comfortable working both independently and in project teams. This specialist has excellent strategic and leadership skills and superlative writing and analytical skills.
The Marketing Specialist II demonstrates elevated professionalism and judgment.
Principal Duties and Responsibilities
- Create programmatic marketing plans for Mass General Cancer Center strategic priorities
- Manage cancer patient story initiatives (including working with clinical teams to identify and communicate with patients, managing logistics of scheduling interviews, photo and video shoots, collaborating with Marketing Communications colleagues to ensure alignment, coordinating details of photo and video shoots, assisting with trafficking copy, photos, videos for reviews and approvals, etc.)
- Liaison with brand team to ensure adherence to brand guidelines
- Liaison with Network Development, Development, and Global Patient Service colleagues, and community location leads on cancer-related activities and initiatives
- Execute and implement marketing programs that support cancer and related initiatives.
- Provide optimization support, account management, creative execution, project management, budgeting, results and impact tracking of marketing programs for prioritized areas and initiatives.
- Manage scheduling and coordination of planning meetings internally and externally
- Strong writing and copyediting role to lead team edits, quality assurance
- Preparation and compilation of presentations utilizing PowerPoint, Excel, Word, and other applications that support SL Marketing.
- Support execution of primary Marketing Plan, and execute programmatic marketing plans and all elements, upon approval
- Assists with correspondence and relationship management to internal and external clients
- Facilitates agenda planning and document distribution
- Helps improve workflow, operating efficiency, and service quality across SL marketing
Qualifications
- Three or more years of professional marketing experience required
- Bachelor’s Degree required
Skills:
- Strong interpersonal and communication skills
- Excellent analytic skills, strong data orientation
- Committed to teamwork and collaboration
- Ability to collaborate with directors and managers for team cohesion
- Ability to prepare detailed presentations in multiple formats
- Proficient in the use of Microsoft Office products (Outlook, Word, PowerPoint, Excel)
- Strong organizational skills and the ability to manage multiple projects
- Excellent proofreading ability and strong attention to detail
- Sound judgment and sensitivity to confidential information
- Working Conditions:
- Work location can be onsite, work from home, or a hybrid
- Possible travel to Mass General Brigham sites
- While performing the duties of this job, the employee is frequently required to sit, talk; or hear; use hands to finger; handle; or feel; reach with hands and arms. The employee is occasionally required to stand, walk, stoop, kneel, or crouch. The employee must frequently lift and/or move up to 5 pounds and occasionally lift and/or move up to 20 pounds. Specific vision abilities required by this job include close vision, distance vision and depth perception.
- The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Normal office working conditions. The noise level in the work environment is quiet to moderate.
About Us:
As a not-for-profit organization, Mass General Brigham is committed to supporting patient care, research, teaching, and service to the community by leading innovation across our system. Founded by Brigham and Women’s Hospital and Massachusetts General Hospital, Mass General Brigham supports a complete continuum of care including community and specialty hospitals, a managed care organization, a physician network, community health centers, home care and other health-related entities. Several of our hospitals are teaching affiliates of Harvard Medical School, and our system is a national leader in biomedical research.
We’re focused on a people-first culture for our system’s patients and our professional family. That’s why we provide our employees with more ways to achieve their potential. Mass General Brigham is committed to aligning our employees’ personal aspirations with projects that match their capabilities and creating a culture that empowers our managers to become trusted mentors. We support each member of our team to own their personal development—and we recognize success at every step.
Our employees use the Mass General Brigham values to govern decisions, actions and behaviors. These values guide how we get our work done: Patients, Affordability, Accountability & Service Commitment, Decisiveness, Innovation & Thoughtful Risk; and how we treat each other: Diversity & Inclusion, Integrity & Respect, Learning, Continuous Improvement & Personal Growth, Teamwork & Collaboration.
Mass General Brigham is an Equal Opportunity Employer. By embracing diverse skills, perspectives and ideas, we choose to lead. All qualified applicants will receive consideration for employment without regard to race, color, religious creed, national origin, sex, age, gender identity, disability, sexual orientation, military service, genetic information, and/or other status protected under law. We will ensure that all individuals with a disability are provided a reasonable accommodation to participate in the job application or interview process, to perform essential job functions, and to receive other benefits and privileges of employment.
