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SalaryHours/Week: Full-time Monday-Friday
Job Description:
The Marketing Specialist role will work closely with each member of the Marketing team. The role will work autonomously to create and disseminate photographs, social posts, emails and other branded messages on behalf of APG’s family of brands that supports the company’s overall brand and tone. Knowledge of Social Media, Email marketing and Loyalty Programs is key to the success of this role. Creativity, attention to detail and ability to self-prioritize and work within outlined time restraints are a must. This position reports to the Marketing Director.
Job Summary:
- Generate and curate Social Media posts for multiple APG brands across social media platforms ensuring that all content is aligned with appropriate marketing voice
- Interact daily with our customers on Instagram, Facebook, TikTok and other social platforms answering comments and inquiries
- Identify trends, relevant news, and other opportunities in the social media space, helping to increase brand voice and sustain brand affinity and loyalty
- Execute broadcast marketing emails while reporting on KPIs
- Maintain and coordinate Loyalty program efforts across multiple APG brands with support from Marketing Team
- Assist with promotional coordination across APG brands
- Other duties and responsibilities as needed
Education & Experience Qualifications:
- Degree in Marketing or related field and/or 2-5+ years of experience developing and executing social media marketing, email marketing and work within a loyalty program
- Excellent knowledge of Facebook, Twitter, Instagram, TikTok and other emerging social media platforms
- Email marketing knowledge with experience within a major ESP
- Strong understanding of Marketing KPIs
- Creative Design skills a plus (Canva, Photoshop, etc)
- Ability to balance your creativity while being goal and metrics driven
- Proficient in Adobe Creative Suite a plus
- Passionate & knowledgeable about the automotive industry; Subaru knowledge is a big plus
- Excellent verbal and written communication skills
- Ability to manage multiple projects at the same time with unmatched time management skills
- Demonstrate out-of-the-box thinking
- Must be able to work autonomously while making critical decisions to support RallySport Direct’s brand voice
Behavioral Competencies:
- Competencies below are typical company competencies, but can be higher or lower based on position:
- Achievement Oriented – focusing your efforts on achieving high quality results
- Passion for Teamwork – work with others to help them achieve their personal and organizational goals. You celebrate your wins with others, celebrate others wins and successes, and realize when the company falls short, you fall short and look for ways to succeed
- Exemplify Integrity – treating others fairly, honestly, and respectfully; furthering the integrity of the organization and its relationships of trust within your own teams, customers, and the broader community; maintains ethical principles even in the most challenging circumstances
- Must be able to adhere to attendance policies and requirements.
Job Requirements:
- Requires sitting or standing for extended periods
- Requires frequent computer use
- Requires regular communications with others via phone, email, and in-person conversations
- Requires repetitive motions and movement
- Requires strict attention and adherence to deadlines
We offer a full benefits package for eligible employees including:
- Medical, dental, and health insurance
- 401k with company match & immediate vesting
- PTO (Paid Time Off)
- Short term and Long-Term Disability
- Life Insurance and more!
Aftermarket Performance Group(APG) is a fast-growing leader in the automotive enthusiast industry. The company is divided into two divisions – Truck and Off-road and Automotive. The Truck and Off-road division focus on the wholesale distribution and direct-to-consumer segments within diesel performance (Premier Performance Products, Truck Tech), Jeep and Off-road (Northridge4x4), Off-road Truck (Stage 3 Motorsports, TrailRecon, PRL Motorsports, Adams Driveshaft), and Manufacturing/Proprietary Brands (Grimm Off-road). The Automotive division includes Wholesale (Launch Distribution), compact performance (RallySport Direct, SubiSpeed, FTSpeed) and Manufacturing/Proprietary Brands.
Candidates must pass a pre-employment background check, and a drug test where applicable, for safety related positions upon hire (please note, not all charges disqualify you from employment). If this is a accounting position you need to add in pass a credit check / or if it is for a driving position you need to add in MVR check
APG is an equal opportunity employer. This job description is subject to change without notice. This description is intended to explain the general nature and level of work being performed by people assigned to this position. It is not intended to be an entire list of all activities, tasks and skills required of people in this position.
