Marketing & Planning Manager

 We are seeking a dynamic and creative Marketing Manager to join an  innovative manufacturing  company. As a leader in the industry, we pride ourselves on delivering high-quality products that inspire creativity and passion. The Marketing Manager will play a pivotal role in driving brand awareness, developing marketing strategies, and executing campaigns that resonate with our target audience. Please email resumes to, Stacie@prosearchnetwork.com

Responsibilities:

1. Develop Marketing Strategies:

   • Collaborate with senior management to develop comprehensive marketing strategies that align with business objectives and target market segments.
   • Conduct market research and analysis to identify emerging trends, consumer preferences, and competitive landscape.
   • Utilize insights to develop targeted marketing initiatives that drive brand awareness, customer engagement, and product sales.

2. Execute Marketing Campaigns:

   • Plan and execute multi-channel marketing campaigns across digital, social media, print, and other relevant platforms.
   • Create compelling content, including blog posts, social media updates, email newsletters, and promotional materials, to engage our audience and drive brand loyalty.
   • Coordinate with creative teams, copywriters, and external agencies to develop high-quality assets that communicate our brand message effectively.

3. Brand Management:

   • Ensure brand consistency across all marketing channels and touchpoints, including messaging, visuals, and customer experiences.
   • Develop brand guidelines and standards to maintain a cohesive brand identity and image.
   • Monitor and analyze brand performance metrics, including brand sentiment, awareness, and perception, and implement strategies to enhance brand equity.

4. Digital Marketing and E-commerce:

   • Oversee digital marketing initiatives, including SEO, SEM, PPC advertising, social media marketing, and email marketing campaigns.
   • Optimize website content and user experience to drive traffic, improve conversion rates, and enhance the online shopping experience for customers.
   • Collaborate with e-commerce teams to optimize product listings, pricing strategies, and promotional offers to drive online sales.

5. Collaboration and Cross-functional Leadership:

   • Work closely with sales, product development, and customer service teams to align marketing efforts with sales targets and customer needs.
   • Foster cross-functional collaboration and communication to ensure consistency and alignment across departments.
   • Provide leadership, guidance, and mentorship to marketing team members, fostering a culture of creativity, innovation, and continuous improvement.

Qualifications:

• Bachelor's degree in Marketing, Business Administration, or related field; 
• Proven experience in marketing management, with a focus on brand development, digital marketing, and campaign execution.
• Strong strategic thinking and analytical skills, with the ability to translate data and insights into actionable marketing initiatives.
• Proficiency in digital marketing tools and platforms, including Google Analytics, Adobe Creative Suite, and social media management tools.
• Excellent communication skills, with the ability to articulate ideas clearly and collaborate effectively with cross-functional teams.
• Creative mindset with a passion for storytelling and visual communication.
• Experience in the  crafting, or consumer goods industry is a plus.