Marketing Manager

At Vetted, we are focused on building a new way of veterinary care ensuring that pets have the best access to whole-istic preventative care focusing on pets health and wellness.

We are seeking a dynamic and results-oriented well-rounded Marketing Manager to join our marketing team. The ideal candidate will have a strong B2C background in digital, email marketing with specific proven record in local marketing of retail store/stores and a personal record of driving campaigns, local marketing initiatives including sales promotion, events and offline advertising. This role requires a person with an all-round understanding of marketing and sales to consumer, the ability to work with strategic goals and plans, a creative mindset, and a team player who is a people person (that really loves pets).

Responsibilities:

• Digital Marketing:
  • Develop and implement comprehensive digital marketing plans on multiple online platforms to increase brand visibility and drive customer online booking.
• Social Media Management:
  • Manage and execute social media advertising campaigns across platforms to enhance brand presence and engage with the locally segmented and target audience.
  • Create and aggregate compelling content that aligns with the brand voice
• Email & CRM Marketing:
  • Plan and execute email marketing and text based campaigns, including overseeing design templates, compelling and actionable content, and analyzing campaign performance in order to improve.
  • Work of overall CRM driven marketing efforts that combine email, text, call center and automated communication
  • Segment and target email lists to deliver personalized and relevant content to different audience segments.
• Data Driven Local Marketing:
  • Including geo based mobile campaigns, context based messaging, and location-based targeting in real time.
• Offline Marketing:
  • Including local advertising, marketing communications production, print materials, customer community events, marketing & sales presentations.
• Analytics and Reporting:
  • Monitor and analyze key performance indicators (KPIs) to measure the success of digital and overall marketing efforts, as an ongoing business routine.
  • Provide regular reports and insights to the marketing team, highlighting areas for improvement and optimization.
• Collaboration:
  • Collaborate with cross-functional teams, including design, sales, and product teams, to ensure alignment and consistency in messaging across all channels.
  • Stay informed about competition, industry trends and emerging technologies to continuously enhance marketing strategies, and educate the team about new discoveries.

Qualifications:

• Bachelor's degree in Marketing, Business, Communications, or a related field.
• Proven experience of 4-5 years in digital marketing, social media and local marketing, - a must. Experience in consumer facing retail marketing, in large cities - an advantage
• Creative mindset with the ability to think strategy and execute promptly.
• Excellent written, verbal and in-person communication and presentation skills.
• Analytical mindset with the ability to interpret data and draw actionable insights related to sales.
• Strong project management and organizational skills.

Benefits:

• Competitive salary
• Health, dental, and vision insurance
• Retirement savings plan
• Professional development opportunities
• Dynamic and collaborative work environment