Marketing Manager - Vivo! Dolphin Mall Miami, Fl

With a name meaning “lively,” Vivo! is The Cordish Companies’ first Live! district to open in Florida. For over two decades, Live! has dramatically changed the entertainment experience all around the country, welcoming over 55 million visitors a year to its high-profile properties across the U.S. The entertainment district, conveniently located at Dolphin Mall five miles west of Miami International Airport where Dolphin Expressway and the Florida Turnpike intersect, creates a new all-encompassing destination for lunch, brunch and dinner; high energy sports watch parties; local, regional and national live music and entertainment; a vibrant nightlife; new-to-market events and social experiences; family-friendly activities; and more.

Marketing Manager Responsibilities include, but are not limited to:

• Create and implement innovative and effective sales and marketing programs and events that drive traffic and increase sales for the venues
• Develop marketing calendars, plans, budgets and event recaps for the venues’ events and promotions
• Lead the planning and execution of venue marketing and events
• Identify and develop strategic layers for promotions and events
• Serve as the liaison between venues and the district in all marketing, promotions and events and ensuring communication is complete and thorough, as well as providing marketing direction at the venue level for district initiatives
• Oversee the District and its venues’ guerilla and field marketing activities and promotions including office, hotel, convention, and other outreach programs
• Assist in supporting the District and venues’ database collection through contests, promotions, campaigns and events
• Assisting in the support of the venue sales building programs: data collection, messaging, promotions, and tracking results
• Develop strategic partnerships with retailers, restaurants, corporate partners, local teams and more to cross-promote the District and its venues
• Initiate all marketing requests including graphic requests, ticketing requests, etc.
• Oversee and manage the development and production of the venues’ branded print collateral, non-printed collateral (websites, e-blasts, etc.), menus, signage, social media, etc. and ensure brand standards are adhered to
• Execute and manage all paid advertising for the venues including radio and digital paid advertising
• Assist with venue press releases and media events
• Oversee and approve all digital content and ensure messaging is on brand for the venues
• Coordinate and manage all photography and videography for events
• Communicate with senior management regarding marketing initiatives
• Lead trade show/convention direction
• Dispersion, tracking, organization of marketing collateral and promotion team
• Other responsibilities include monitoring and updating Gather and community events calendars

Marketing Manager Qualifications

• Bachelor's Degree in marketing or related field or equivalent and 1-3 years of experience in a hospitality or hotel sales and marketing setting, or an equivalent combination of education and experience.
• Must speak fluent English and Spanish. Other languages preferred.
• Communication skills are utilized a significant amount of time when interacting with others; demonstrated ability to interact with guests, employees and third parties that reflects highly on the hotel, the brand and the Company.
• Reading and writing abilities are utilized often when completing paperwork and management reports, interpreting results, giving and receiving instructions, and training.
• Mathematical skills, including basic math, budgeting, profit/loss concepts, percentages, and variances are utilized frequently.
• Problem solving, reasoning, motivating, organizational and training abilities are used often.
• Ability to travel to attend workshops, tradeshows, conventions, meetings, etc.
• May require a valid Driver’s License and drive to workshops, tradeshows, conventions, meetings, etc.
• May be required to work nights, weekends, and/or holidays.

The Marketing Manager position requires the ability to perform the following:

• Frequently standing up or moving within and outside of the facility
• Carrying or lifting items weighing up to 25 pounds
• Handling objects

Must be fluent in Spanish for this role.