Marketing Manager - Restaurant

Elevated, seafood-centric Southern fare in a chic setting at the Thompson Nashville hotel.

Marketing Manager Job Description

QED Hospitality’s Marketing Manager will be responsible for assisting with our Nashville outlets’ media relations efforts, external and internal communications, marketing collateral design, advertising efforts, and new media campaigns. Position will also manage the social media strategy and execution, as well as programming efforts. Must be comfortable and confident interacting with restaurant staff members, members of the media, local influencers as needed, and should be able to communicate in an articulate manner both verbally and in writing.

Assists with managing day-to-day PR, marketing, advertising and administrative activities – working toward overall objectives of generating awareness, demand, and revenue for Marsh House, LA Jackson and Killebrew.

Works closely with and reports to the Director of Food & Beverage, as well as all outlet GMs, to develop and book appropriate programming, for the sole purposes of driving revenue and exposure for outlets and property. Will work with an outsourced PR company to participate in any media pushes and campaigns. Must be able to act as a good representative of QED Hospitality and establish relationships with local tastemakers, social influencers, etc.

Responsibilities include but are not limited to:

Media Relations:

• Field media requests and disseminating necessary information to all involved parties (chefs, managers, etc)
• Coordinate film and photography shoots at any given outlet
• Keep press kits and press materials updated and organized
• Monitor relevant local and national hospitality news to share with team
• Coordination of media visits; process reservations, transfers, dining reservations, etc.

Communications/Marketing:

• Assist with develop/strengthening QED’s online presence via SEO usage and consistent media pushes
• Lead efforts in securing media content from all outlets (bar/restaurant photoshoots, self-curated content, etc.)
• Brainstorm story ideas and content for target social media channels
• Manage social presence via FacebookBusiness, including Instagram photo galleries
• Updates to and writing content for Marsh House, LA Jackson, and Killebrew websites
• Manage e-marketing distribution lists (eblasts, enewsletters)
• Monitor and provide reports/insight on social interactions (exposure rates, site visits, etc.)
• Responding to guest reviews upon necessity via Yelp, Trip Advisor, Google Business, etc.

Administrative

• Work with PR agency of record to capture, save and organize press clips on daily basis
• Organize and process invoices from marketing partners; keeping track of timely payment, budget and media plans
• Produce and distribute press packets and other media materials
• Organizes and prepares materials for PR calls, marketing meetings, etc.

Programming:

• Responsible for coordinating programming efforts to create and manage a calendar of events for 90 days, including all activations and programming for Marsh House, LA Jackson and Killebrew.
• Works closely with the manager of each outlet to execute all events and programming.
• Develop and maintain a database of local influencers, bloggers, etc.
• Promote all programming on social channels.
• Liaise with marketing and PR colleagues to promote the event.

Qualifications:

The successful candidate will be self-motivated, detail-oriented, energetic, and highly organized. The candidate should be willing to cooperate with all restaurant management and staff when gathering information to be published. A drive to represent our spaces in a positive light and reflect our core values is appreciated.

The candidate should have an interest in social media, marketing and communications, and must be a skilled verbal communicator and writer. Strong web research skills, a familiarity with major media outlets, and proficiency with Google Workspace are mandatory. Basic design capabilities (Microsoft Word, Adobe Acrobat, Photoshop, Indesign etc.) and web design skills are preferred but not required. Proficiency in GoogleBusiness and Facebook Business Suite are required.

Standard schedule is Monday – Friday, however, candidates must be willing and available to work the occasional weekend or holidays, as needed.

Required: College degree is required, preferably relating to some area of marketing or communications. Must have flexible availability, as restaurants and bars are open when many businesses are not.

Preferred: Minimum of 2-3 years of relevant work experience; minimum 2 years’ experience in a similar position is preferred.