Marketing Manager (Remote)

Swivl is a reflective tools company. We're a passionate, distributed team of technologists, educators, and innovators committed to improving our education system to meet the needs of the present and the future. Over 75,000 schools use our award-winning tools and we are about to launch new product-category defining tools. We are a distributed team with offices in California and Kiev, Ukraine.

As a Marketing Team member, you will engage in the design thinking process (ideating, prototyping, testing, iterating) as we work toward building scalable and impactful results through marketing campaigns. Your success in this role will rely on the approach you take to complete each project you oversee. You will be measured on how you optimize outcomes, align results with Swivl's goals and vision, and generate demand. This position will collaborate closely with both Marketing and Leadership teams, and report directly to the Director of Marketing.

What You'll Do

• Build and optimize Swivl's lead generation funnel by working closely with the Director of Marketing, Director of Sales, and co-CEOs to deeply understand Swivl's sales goals and mission
• Research and pinpoint opportunities within Swivl's existing funnel, and optimize the marketing strategy through a series of iterative tests
• Use data-driven analysis to support decision-making and report initiatives and findings to the Leadership Team
• Work with the sales team to identify gaps in Swivl's content. Collaborate with the Marketing Associate to create new content that helps facilitate and accelerate sales conversations

Who You Are

• Minimum 5 years of experience in Marketing
• Experienced in or passionate about public education
• Strong reflective skills e.g. self awareness, intuition, curiosity, and accountability
• Inquisitive, adaptive, and iterative thinker
• Excellent written and verbal communication skills
• Proficient in the design thinking methodology (Define, Ideate, Prototype, Test, Iterate)
• Proficient at using AI as a thought partner to create content and strategies
• Experienced in Asana, Google Workspace, GA4, Gong, SalesForce, Active Campaign, Canva, and Figma

Extras

• Previous startup experience (bonus if EdTech!)
• Previous sales experience