Marketing Manager - Performance (Seo/Sem/Affiliate)

TITLE: Marketing Manager – Performance (SEO/SEM/Affiliate)

REPORTING TO: VP, Marketing

PREFERRED LOCATION: UNITED STATES, EXCEPT HAWAII AND ALASKA

Role Overview:

We're looking for a Marketing Manager to join our Growth Marketing team. This role will be reporting to our VP of Marketing, helping us scale performance marketing initiatives across all brands. This individual will work across paid media channels, primarily SEM, SEO, social media buying, Display Ads, Affiliate Marketing, Retargeting, Programmatic advertising, and Native Advertising. Partnering with our Site Optimization and CRM teams, to improve conversion and retention rates.

Responsibilities:

• Partner with Growth and Brand teams to drive and own customer acquisition across all marketing channels with a special focus on SEM, SEO, Retargeting, Programmatic, and Native advertising.
• Manage end-to-end funnels, including integrating new traffic sources, managing campaigns, and collaborating with cross-functional teams (Creative, Marketing, and Brand) to produce top-class advertising.
• Establish channel forecasts and budget recommendations, with the speed and ownership to adjust tactics and strategies quickly based on learnings and opportunities.
• Utilize historical data, industry trends/benchmarks, plus your experience to develop models and provide performance projections.
• Manage and optimize Google Analytics/Google 360 dashboards.
• Present reports on consistent cadence, turning performance marketing data into meaningful insights that are actionable for you and the wider team.
• Develop and implement testing strategies to maximize full-funnel performance through creative/copy testing, audience segmentation, ad placements, landing page optimizations, and retargeting strategy.
• Provide recommendations and assist with new strategies for keyword opportunities.
• Drive continuous, programmatic improvement by monitoring budget pacing and key metrics including MER, New Customers, CAC, Activation Rate, etc. across all performance marketing channels.
• Oversee marketing contractors to ensure successful deliverables, when applicable.
• Follow industry trends and drive innovation.
• Contribute to projects, process changes, and rollouts.
• Travel Requirement: Up to 25%

Requirements:

• 6+ years of performance marketing experience for an e-commerce brand. Preferably within the home and/or personal care space.
• 2+ years working across multiple DTC brands.
• Bachelor's degree in marketing or related field preferred
• Deep understanding of performance marketing KPIs and analytical platforms.
• Experienced in driving trials, a/b tests, engagement, and conversion through targeting, creative/copy testing, and audience segmentation for marketing campaigns at scale.
• Experienced in running campaigns across channels such as social, search, mobile, display, etc. by optimizing budgets for efficient spending, tweaking strategies based on performance to maximize ROI, and identifying pain points to creatively improve non-performing channels.
• Proficient across online advertising platforms such as Google Adwords, Facebook Ad Manager, Google Analytics, and internal performance dashboards.
• Ability to operate in a fast-paced, highly collaborative environment
• Excellent communication, project management, and stakeholder management skills
• Travel Requirement: Up to 25%

Pay Transparency:

Please refer to the salary range provided for the role. The actual compensation will be dependent on a variety of job-related competencies which may include work experience, education, technical skill level, and geographic location.

If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation if you are unable or limited in your ability to access job openings or apply for a job on this site as a result of your disability. You may request a reasonable accommodation by contacting Careers@FoundryBrands.com.

Additional Information: For U.S. Roles Only

We believe entrepreneurship can happen anywhere. With that, most of our roles are 100% remote and will require you to travel for team offsites and company events. We are open to remote hires from all U.S. states except Hawaii and Alaska.

Employees are eligible to take advantage of some of our benefits such as;

• Medical, Dental, and Vision.
• Virtual medical and mental health appointments.
• Health Advocates to provide support between the insurance company, the doctor, and you, to help you navigate complex insurance and medical questions.
• Life and disability insurance, both long and short-term.
• Employee Assistance Programs, accidental insurance, hospital indemnity insurance, and critical illness insurance.
• Unlimited paid time off for exempt individuals and 15-days for non-exempt employees.
• We observe 10 paid company holidays, 4 mental health days, and 2 days for local charity work or volunteering.
• Employees are also eligible for paid parental leave plus a paid transitional period to ease new parents back into the workplace.

If you are interested in joining our team at Foundry, please use this link to share your resume with us. You are more than welcome to include a cover letter if you'd like, however we know you are busy being a superhuman and do not require it.

Our Promise:

Foundry believes that the long-term success of our organization starts from within, our people. Our goal is to curate a workforce that is diverse, equitable, and inclusive, echoing that same sentiment throughout our brand acquisitions, vendor partnerships, and advisors. We welcome talent from all backgrounds, ages, abilities, and want a mix of people to bring new ideas to the table to help us concur our mission: growing great brands. Foundry is an equal opportunity employer. We do not discriminate on the basis of race, color, ancestry, religion, national origin, sexual orientation, age, citizenship, marital or family status, disability, gender, gender identity, or expression, pregnancy or caregiver status, veteran status or any other status. We will do our part to set each individual at Foundry up for success, providing reasonable accommodations to participate in the job application and each member's career journey during their tenure here, to perform essential job functions and receive any additional benefits and privileges of employment necessary. Foundry supports visa sponsorship; sponsorship opportunities may be limited to certain roles and skill sets.