Marketing Manager

Chancellor's Office Statement

Join our team at the California State University, Office of the Chancellor, and make a difference in providing access to higher education. We are currently seeking experienced candidates for the position of Marketing Manager. The CSU Chancellor's Office, located on the waterfront adjacent to the Aquarium of the Pacific in downtown Long Beach, is the headquarters for the nation's largest and most diverse system of higher education. The CSU Chancellor's Office offers a premium benefit package that includes outstanding vacation, health, and dental plans; a fee waiver education program; membership in the California Public Employees Retirement System (PERS); and 15 paid holidays a year.

Salary

The anticipated salary hiring range is up to $6,250 per month, commensurate with qualifications and experience.

The salary range for this classification is $3,750 to $11,146 per month.

Classification

Administrator I

Position Information

The California State University, Office of the Chancellor, is seeking a Marketing Manager to act as the brand and client business focused champion, providing strategic input (and Strategic LEAD at times), tactical planning, and direction on assigned parts of CSU/CO related business. The MM in essence becomes the marketing point person on assigned pieces of business that advances the CSU's mission and brand and accomplishes desired business objectives. They ensure strategic sensibilities and keep an eye on focused objectives and target audiences. The MM builds and maintains positive, lasting client relationships, thereby becoming more knowledgeable about that business and how efforts are adjusted/addressed in various outlets regardless of medium including but not limited to web, digital, print, broadcast, social, and promotional items. This position serves as the primary point of contact for clients, raising awareness when changes in scope impact budget and timing. The Marketing Manager should be able to assist with shepherding changes from one project out to other projects that may be impacted, having a broad overview of the CSU brand. The position collaborates with the marketing project management team to develop and implement plans in a timely, effective, and efficient manner. The MM will support the established processes within the production team to be successful in serving the brand. This role should be able to independently solve client issues and moderate conflict while knowing when to bring in management support. The Marketing Manager reports to the Director of Collaborative Services & Operations.

This position is long-term temporary with benefits.

Responsibilities

Under the general direction of the Director, Collaborative Services and Operations, the Marketing Managerwill:

-Develop, write and/or review various standardized marketing briefs, ensuring they are actionable and clear. Candidates may be required to submit examples.

-Develop various strategies and approaches to solving business needs (mindful of brand positioning/reinforcement)

-Cultivate and foster solid relationships with clients and internal team

-Partner with client to develop strategic and tactical plans

-Manages partner/client expectations

-Partner with client to develop strategic and thoughtful effective marketing plans

-Identify key opportunities to help achieve marketing goals

-Acts as brand champion, ensuring focus on strategy and positioning for each project

-Serves as content and business expert on assigned pieces of business

-Ensures creative output is on strategy, on message and exceeds client's expectations

-Helps to recognize budgets and help to execute within

-Support established schedules/timelines (recognize key milestones)

-Own and drive client-facing meetings including project review

-Ensures quality control

-Utilizes and supports depts tools, software for workflow and processes.

-Reviews job/project scope of work, specifications, quotes and at times solicits cost estimates.

-Champions, supports, leverages the CSU brand. Supports CSU's mission, strategic plan, initiatives, brand and content strategies to partners and others.

-Advances the CSU's mission through the projects created in the Marketing Communications Department.

-Conducts necessary research to ensure informed strategies and work being developed and executed.

-Outlines KPI's and monitors work in market (and or assigns and gathers input from client/partner)

-Participates in project initiative debriefs.

-Works closely with internal teams (web, digital, social, creative, production) to develop strategically sound work, on time and on budget.

-Other duties as assigned.

Qualifications

This position requires:

-A bachelor's degree in marketing, communications, or a comparable combination of education and related experience. 3-5 years in an advertising/marketing related agency or inhouse set up agency style is a must. Candidate must be strategic minded and goal oriented, understand philosophy of target audiences and ways to effectively engage with desired outcomes.

-Ability to routinely demonstrate a thorough understanding of the CSU, its mission, vision, strategic plan, initiatives, and current and future challenges that will influence the brand and use that understanding to advance the CSU through Marketing Communications Department projects.

-Superior communication skills including the ability to articulate and advance ideas with people at all levels of the organization.

-Strong presentation skills and the ability to possess credibility in the presence of the client.

-Process minded approach and understands the importance of collaboration and efficient workflow methodologies.

-Strong attention to detail

-Strong experience in developing actionable briefs, writing proposals and a thorough knowledge of the English language, composition, grammar, spelling, and punctuation.

-Detail oriented, and good proofreading skills are required.

-Ability to develop valued relationships with all levels of clients based on a broad knowledge of marketing principles and insights. Solid customer service skills are required.

-Ability to collaborate well with internal staff, sub-departments, senior leadership, clients, and vendors.

-Ability to analyze data and make strategic recommendations and decisions based on data and other sources of feedback. Ability to exercise sound judgment.

-Experience and understanding of brand building, branding, and working within brand platforms, graphic identity systems, and how they translate into effective messaging and marketing efforts.

-The ability to multi-task and handle several components of multiple projects and initiatives. in a fast-paced, dynamic, and deadline-driven environment with a proactive approach to work, duties, and tasks.

-PC and Mac proficiency required.

-An expert understanding of Microsoft Office programs and the importance of project management software is a must.

Application Period

Priority consideration will be given to candidates who apply by May 11, 2023. Applications will be accepted until the job posting is removed.

How To Apply

Please click "Apply Now" to complete the California State University, Chancellor's Office online employment application.

Equal Employment Opportunity

The university is an Equal Opportunity Employer and does not discriminate against persons on the basis of race, religion, color, ancestry, age, disability, genetic information, gender, gender identity, gender expression, marital status, medical condition, National origin, sex, sexual orientation, covered veteran status, or any other protected status. Reasonable accommodations will be provided for qualified applicants with disabilities who self-disclose by contacting the Senior Human Resources Manager at (562) 951-4070.

Title IX

Please view the Notice of Non-Discrimination on the Basis of Gender or Sex and Contact Information for Title IX Coordinator at: https://www2.calstate.edu/titleix

E-Verify

This position requires new hire employment verification to be processed through the E-Verify program administered by the Department of Homeland Security, U.S. Citizenship and Immigration Services (DHSUSCIS)' in partnership with the Social Security Administration (SSA).

If hired, you will be required to furnish proof that you are legally authorized to work in the United States.

COVID19 Vaccination Policy

Per the CSU COVID-19 Vaccination Policy, it is strongly recommended that all Chancellor's Office employees who are accessing office and campus facilities follow COVID-19 vaccine recommendations adopted by the U.S. Centers for Disease Control and Prevention (CDC) and the California Department of Public Health (CDPH) applicable to their age, medical condition, and other relevant indications.

CSUOut of State Employment Policy

California State University, Office of the Chancellor, as part of the CSU system, is a State of California Employer. As such, the University requires all employees upon date of hire to reside in the State of California. As of January 1, 2022, the CSU Out-of-State Employment Policy prohibits the hiring of employees to perform CSU-related work outside the state of California.

Mandated Reporter Per CANRA

The person holding this position is considered a 'mandated reporter' under the California Child Abuse and Neglect Reporting Act and is required to comply with the requirements set forth in CSU Executive Order 1083 as a condition of employment.

Conflict of Interest

The duties of this position will include participation in decisions that may have a material financial benefit to the incumbent. Therefore, the selected candidate will be required to file Conflict of Interest Form 700: Statement of Economic Interest when they first occupy the position, and on an annual basis, complete ethics training within 6 months of appointment, and attend this training every other year thereafter.

Background

The Chancellor's Office policy requires that the selected candidate successfully complete a full background check (including a criminal records check) prior to assuming this position.