Marketing Manager - Intelligent Shop

Intelligent Shop (intelligent.shop), a burgeoning E-commerce brand specializing in innovative self-improvement men's products such as fragrances, volumizing hair loss shampoo, hair re-growth is seeking a dynamic Marketing Manager to drive growth from our Boise, ID office.
This role entails overseeing various aspects of online operations and marketing strategies, including market trend analysis, enhancing brand visibility, optimizing online sales, and refining customer acquisition and retention tactics. As a pivotal member of our startup team, the Marketing Manager will have the opportunity to shape and expand our marketing department.
We're seeking a seasoned E-commerce marketing leader with a hands-on approach, proficient in design, affiliate management, social media, and marketing analytics. This role offers significant room for growth and the chance to establish foundational processes.
Responsibilities

• Manage brand marketing budget and strategy for the entire calendar year
• Strategize and manage negotiations with brand affiliates/athletes, explicitly analyzing the influencer revenue ratio
• Analyze and take action on key marketing metrics (CAC, ROAS, contribution margin, New Customer vs. Returning Customer analysis, etc.)
• Plan Omnichannel strategies for product launches, sales/promos, etc.
• Responsible for producing valuable content for the company's online presence
• Maintain a strong brand narrative and voice for the company, ensuring that critical messages are integrated and consistent throughout all customer/affiliate experiences
• Create email marketing campaigns to promote products
• Conduct general market research to keep up with trends and competitor's marketing movements
• Constantly optimize marketing activities to improve ROI and engagement
• Become Intelligent Shop's agent towards external parties such as media, stakeholders and potential clients and build strategic partnerships

Requirements and skills

• 2 - 5 years of marketing experience with marketing or business-related bachelor's degree
• Successful track record in a marketing management role
• Experience in digital, content and social media marketing. Familiarity with social media platforms (Instagram, Facebook, Twitter, TikTok)
• Eye for design
• Proficiency in the Adobe Suite
• Facebook ad and Google ad experience
• Strong researching skills
• Generate ideas for content that can be reviewed and approved by the owners
• Excellent communication and decision-making skills and the ability to work effectively as a "self-starter"
• Understanding of key marketing metrics and how to analyze and take action on them (CAC, ROAS, contribution margin, New Customer vs. Returning Customer analysis, etc.)
• Thorough knowledge of web analytics (e.g., Google Analytics, WebTrends etc.) and Google Adwords
• Demonstrate proficient Intelligent Shop product knowledge
• Exhibit strong researching skills to learn about products efficiently and effectively

Compensation
Salary $70-90k DOE
Bonus: Discretionary bonuses may be awarded based on performance
Benefits

• Health Insurance
• Dental Insurance
• Vision Insurance
• Health Savings Account (HSA)
• Paid Time Off (PTO)
• 9 Paid Holidays
• 401(k) Retirement Plan
• Maternity & Paternity Leave
• Hybrid Schedule
• Employee Discounts