Marketing Manager (Finra Licenses Required)

Job Number: 9043
Job Number: 2400005P
External Description: At Equitable, our power is in our people.
We are individuals from diverse cultures and backgrounds. Those differences make us stronger as a team and a force for good in our communities.
Here, you will collaborate with dynamic individuals, build your skills, and unleash new ways of working and thinking.
Are you ready to join an organization that will help unlock your potential?
As the Commercial Product Line Social Media Lead, you will:

• Develop and implement the strategy, definition, and evolution of the commercial lines roadmap primarily focused on social media and all owned channels
• Partner with Brand Strategy & Digital to ensure collaboration and coordination of firm wide social strategy
• Execute social media campaigns aligning to our lines of business initiatives to deliver One Equitable experience for Financial Professionals and consumer
• Administer the creation and publishing of social media content to relevant content libraries, as well as track, monitor and listen for effectiveness for the respective commercial business line
• Manage and maintain the social editorial calendar across all commercial lines
• Manage distribution enablement/adoption and engagement by developing key metrics to measure social media impact, and partner with brand measurement/analytics teams to evaluate performance and ROI to provide best practices and guidance to users.
• Adhere to compliance and advertising guidelines to satisfy FINRA and organizational standards, through written supervisory procedures and daily supervision

The base salary range for this position is $103,000-$145,000. Actual base salaries vary based on skills, experience, and geographical location. In addition to base pay, Equitable provides compensation to reward performance with base salary increases, spot bonuses, and short-term incentive compensation opportunities. Eligibility for these programs depends on level and functional area of responsibility.
For eligible employees, Equitable provides a full range of benefits. This includes medical, dental, vision, a 401(k) plan, and paid time off. For detailed descriptions of these benefits, please reference the link below.
Equitable Pay and Benefits: Equitable Total Rewards Program
#LI-HYBRID
Required Qualifications

• BA/BS required (Marketing major a plus).
• FINRA Principal licenses
• 5 years of experience managing social media programs at an agency or on client side.
• Experience with financial services and financial advisors/distributor programs is a plus
• Experience working with legal and compliance partners to build out new platforms and capabilities
• Proven history in creating social media copy and content
• Strong written and verbal communication skills.
• Experience with third-party social media management tools
• Strong project management skills.
• Strong decision-making ability
• Decisive and confident in both interactions with peers and executives.
• Experience with paid social media
• E xperience with social media content creation and/or digital copywriting
• Working knowledge of UTM coding tactics and tracking
• Compliance and/or supervisory role in the financial services and insurance industry experience a plus
• Camtasia video editing

Creativity: Knowledge of the approaches, tools, and techniques for promoting creative, original thinking and ability to apply it to a variety of business situations.
Knowledge of Customers: Knowledge of various types of customers and ability to analyze customer activities, profiles and information.
Marketing Strategy and Positioning: Knowledge of market research, segmentation, and channels; ability to use business models to develop and implement marketing strategies, objectives, and tactics as well as establishing a communications plan.
Social Media Marketing Management: Knowledge of social media; ability to develop and use social media strategies and tools to increase sales by strengthening brand identity, visibility, and reputation.
Web Analytics: The knowledge of web analytics; ability to measure, collect, analyze, and report internet data for purposes of understanding and optimizing web usage.
Diversity, Equity and Inclusion: Demonstrates a commitment to Diversity, Equity and Inclusion by treating everyone with respect and dignity, ensuring all voices are heard and advocating for change.
ABOUT EQUITABLE
At Equitable, we're a team of over ten thousand strong; committed to helping our clients secure their financial well-being so that they can pursue long and fulfilling lives.
We turn challenges into opportunities by thinking, working, and leading differently - where everyone is a leader. We encourage every employee to leverage their unique talents to become a force for good at Equitable and in their local communities.
We are continuously investing in our people by offering growth, internal mobility, comprehensive compensation and benefits to support overall well-being, flexibility, and a culture of collaboration and teamwork.
We are looking for talented, dedicated, purposeful people who want to make an impact. Join Equitable and pursue a career with purpose.
Equitable is committed to providing equal employment opportunities to our employees, applicants and candidates based on individual qualifications, without regard to race, color, religion, gender, gender identity and expression, age, national origin, mental or physical disabilities, sexual orientation, veteran status, genetic information or any other class protected by federal, state and local laws.
NOTE: Equitable participates in the E-Verify program.
If reasonable accommodation is needed to participate in the job application or interview process or to perform the essential job functions of this position, please contact Human Resources at (212) 314-2211 or email us at TalentAcquisition@equitable.com .
Community / Marketing Title:Marketing Manager (FINRA Licenses Required)
Location_formattedLocationLong: New York, New York US