Marketing Manager [Ca] - Medical / Healthcare Industry

Job Title

• Marketing Manager

Position Type  

• Full-Time  
• Exempt 
• Report to: CEO of InBody HQ, S. Korea 
• Hybrid; In-office near Fullerton, CA area 
• Annual Salary Range: Up to $120,000 

Description

We’re looking for an experienced and versatile Marketing Manager that can help elevate our presence even further as the global leader in body composition and fluid quantification. The ideal candidate will have experience in developing and executing marketing campaigns while leading and inspiring a team. The Marketing Manager should be equally proficient with day-to-day marketing activities, long-term strategizing, and strive under tight deadlines to meet the company's changing needs.   

Company    

At InBody BWA Inc., our focus is partnering with researchers and clinicians to address the gaps in healthcare for improved patient outcomes. By improved assessments with accurate body composition, disease progression can be monitored and managed more individually. With over 6,000+ peer-reviewed publications and validated at 98% to DEXA by the Mayo Clinic, InBody has grown into a global leader in body composition and fluid quantification. 

Responsibilities  

• Develop and guide creative direction to meet objectives for all advertising and public-facing communications, including print, digital, and video assets  
• Establish positioning, identify target audiences, and develop marketing plans with specific objectives across different channels and segments 
• Present ideas and final deliverables to internal and external teams, and communicate with senior leaders about marketing programs, strategies, and budgets  
• Lead the execution of marketing programs from start to finish, leveraging internal support and driving collaboration 
• Analyze customer insights, consumer trends, market analysis, and marketing best practices to build successful strategies 
• Create, maintain, and conduct analytics reporting across multiple platforms and extract key insights for future campaign development and go-to-market strategies, complete with formal proposals and recommendations on tactics 
• Conceptualize and execute on multichannel campaigns across the prospect and customer lifecycle, ensuring the alignment of communications and messaging in all channels 
• Gather customer and market insights to inform outreach strategies, increase customer conversions, and generate more qualified leads 
• Hiring and growing digital healthcare and other sectors as identified 
• Identify effectiveness and impact of current marketing initiatives with tracking and analysis, and optimize accordingly 

Requirements

• Proven success in developing and executing marketing plans and campaigns in the medical/Healthcare Industry
• 4+ years experience leading and inspiring internal and external team members 
• Metrics-driven marketing mind with eye for creativity 
• Strong project management, multitasking, and decision-making skills 
• Experience with marketing automation and CRM tools 
• Proficiency with online marketing and social media strategy 
• Bachelor’s degree (or equivalent) in marketing, business, or related field 

Benefits Summary* 

• Medical (PPO), Dental, Vision & Life Insurance* 
• 401K Plan with up to 3% company match* 
• Job-related training reimbursement* 
• Paid Vacation Time / Sick Leave* 
• 11 paid holidays per year 

*The above-stated benefits may change without prior notice and will begin after completing the 90-day introductory period 

If you feel you are a good match for this role, use THIS LINK to apply.

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