Marketing Manager

As the Marketing Manager at Woodland Windows & Doors, you will play a pivotal role in developing and executing our marketing strategies to enhance brand awareness, drive lead generation, and support overall business growth. This position requires a strategic thinker with a strong understanding of marketing principles, excellent communication skills, and a proven track record of success.

Key Responsibilities

Strategic Planning:

Develop and execute comprehensive marketing plans aligned with business objectives.

Conduct market research and competitor analysis to identify trends and opportunities.

Brand Management:

Uphold and enhance the company's brand through consistent messaging and visual identity.

Ensure brand compliance across all marketing materials and channels.

Digital Marketing:

Oversee digital marketing efforts, including SEO, SEM, email campaigns, and social media.

Analyze web analytics and performance metrics to optimize digital marketing initiatives.

Content Creation:

Develop compelling and engaging content for various channels, including website, blogs, and social media.

Collaborate with design teams for visually appealing and on-brand content.

Lead Generation:

Implement lead generation strategies and campaigns to drive sales opportunities.

Work closely with the sales team to align marketing efforts with lead conversion goals.

Event Management:

Plan and coordinate company events, trade shows, and sponsorships.

Ensure seamless execution and follow-up for maximum impact.

Budget Management:

Develop and manage marketing budgets, ensuring cost-effectiveness and ROI.

Monitor expenditures and provide regular reports on budget performance.