Marketing Manager

HK Lighting has an immediate opening for a Marketing Manager to join our team! In this role you will be
responsible for leading all marketing activities including brand marketing, social media, product marketing,
and public relations. You will work closely with the Director of Sales and Operations to create strategy for the
company. Our team is grounded in principles of learning fast, focusing on our customer, and quickly adapting
to deliver new opportunities. This position will report to the head of Sales and Marketing.

Position Summary:
This role is instrumental in helping HK Lighting become even more well-known for its broad assortment of
architectural lighting. The Marketing Manager will support growth across all channels including direct
commercial business, lighting specifiers, integrators, e-commerce, and direct-to-designers. This role will help
build and expand HK Lighting’s brand by driving awareness and inspiration through a wide range of online
and offline marketing activities related to product launches, digital marketing efforts and sales materials. This
role will be expected to report quarterly on measurable activities.

Responsibilities:
 New Product Introductions – Work closely with product development, creative and engineering
teams to ensure every new product launches with complete and accurate content, imagery, and
inspiring/educational sales tools.
 Catalog/Website/Specification Sheets/Install Instructions/Design Guides– Work closely with product
development and creative teams to prepare, build and maintain architectural catalogs/brochures,
website content and specification sheets; includes drafting, copy writing, proofing, working with the
web-team for implementation, and coordinating distribution.
 Sales Tools/Trainings – Support the sales teams by soliciting feedback on material needs and execute
upon feedback via a “project management” mindset and within the expectations of the budget. Sales
tools include rep cases, catalogs/brochures, application imagery, installation and feature videos,
webinar trainings, etc.
 Tradeshow – Work closely with the sales and creative teams to ensure HK’s architectural displays,
marketing collateral, physical products and special events represent the brand in the best possible
light. Attend tradeshows including set-up, training, and interacting with Sales Reps and Customers.
 Email Campaigns & Social Media – Drive brand awareness through creation of email and social
media topics including Instagram, LinkedIn, and Pinterest. This role is responsible for developing a
content calendar and working with the creative team to deploy relevant content to each platform.
 Competitive Research – Monitor and report on marketing programs led by competitive lighting
companies across all relevant channels.
 Budget – Responsibly execute upon marketing initiatives within the expectations of the budget and
help track expenses for the department.
 To set objectives and marketing plans related to brand strategy, new product development pipelines
and sales goals, all in the context of an ever-increasing understanding of the competitive space and
the key market drivers.
 To serve as brand source for internal PR outreach, providing brand priorities, direction, key
messaging, and product information as newsworthy products/programs are launched — striving for
positive, timely, accurate publicity in targeted publications and social media outlets, particularly
building our expertise within targeted social media that impacts our key constituents.
 To develop ongoing sales support materials, programs, and newsletters to increase the productivity
and effectiveness of our network of sales reps with our customers (whether industry specifiers, e.g.
architects, lighting designers, etc.)
 To write and continually update copy for a wide range of marketing materials, e.g. catalogs, product
descriptions, social media posts, sales/customer newsletters, a wide variety of email blasts, etc.

Qualifications and Competencies:
 Bachelor’s degree in marketing, Communications, Public Relations, or related field
 A minimum of five (5) years of full-time experience as a professional Marketing Manager (spanning
both traditional and digital marketing).
 3 years’ experience in Architectural Lighting is preferred.
 Experience in multi-channel B2B and B2C business models is a plus.
 Must exhibit proficient computer skills utilizing the Microsoft Office Suite and Adobe suite of
products (Photoshop, InDesign, and Illustrator). Experience with Constant Contact database/email
system or like product.
 Proven success in developing, implementing, and measuring marketing programs, public relations,
social media, digital marketing, etc.
 Excellent verbal communication and writing skills, with some copy writing experience (with samples
available)
 Interest in and energy to investigate innovative marketing strategies, techniques, and tactics to bring
a steady stream of new recommendations designed to meet the overall marketing objectives in more
efficient and/or effective ways.

At HK Lighting our mission is to bring lighting performance and longevity to every outdoor space. HK Lighting
is a premier spec grade exterior architectural lighting company. We are proud to offer a market-leading range
of premium products across categories, styles, and price points, and, above all, a world-class customer
experience.