Marketing Manager

Why us?

Sage Hospitality Group is seeking a Marketing Manager to join Shinola Hotel team.

What started as a watch company in 2011 has grown to be so much more. Shinola is a Detroit-based luxury design brand with an unwavering commitment to making lasting things—from timepieces to leather goods, jewelry to audio. The brand is rooted in celebrating the appreciation of quality products and experiences, and it’s exactly why the company had an early desire to create a place where visitors and locals could get lost in the wonder of thoughtful design.

The world’s first Shinola Hotel is Detroit’s new living room. Located in the heart of the city’s historic Woodward shopping district, this 129-room boutique hotel offers a completely original hospitality experience.

As part of Sage Hospitality Group, we passionately strive to be the best and create excellence in everything we do. We believe in enriching lives one experience at a time. More than a slogan, we empower our employees to make positive impacts on the communities in which we live and work. By providing genuine service we build relationships with our guests and value for our shareholders, and we create unforgettable experiences.

We are looking for independent thinkers. Those who harness their entrepreneurial spirit so that it breaks preconceived notions. We’re not afraid to forge our own path. After all, it’s what industry leaders do. That’s why we welcome risk takers and creative spirits alike. No matter your daily role, Sage recognizes that your success is about more than the work you do—it’s really about who you are, which is why we invest in your personal and professional growth. We hope you consider joining us!

Job Overview

The Marketing Manager assists with the development, implementation and management of all property (hotel and all food & beverage venues ) marketing programs including but not limited to: websites, social media, SEO, content, activations and related programs. Coordinates with outside digital agencies, property staff and additional stakeholders to ensure all program objectives are achieved and revenue is maximized. The ideal candidate demonstrates enthusiasm and passion for all facets of marketing. Works with designated teams to create unique property specific campaigns with forward-looking positioning statements, supported with online and offline content and initiatives that further develop the hotel and restaurant’s identity.

Responsibilities

• Promote the story of the brand and the hotel in the market, with the goal of increasing overall profitability of the property.

• Create and maintain annual and quarterly marketing calendars for the property. Calendars will serve as a central source of truth for campaigns, activations and happenings across the retail brand, hotel, restaurant and city to best leverage and increase brand awareness and revenue.

• Manage online presence with an emphasis on creating unique and engaging content for hotel websites, restaurant websites, vanity websites, company website, and third party sites

• Work with designated agencies to ensure that websites are optimized using current best practices for SEO

• Direct, manage or assist all areas related to online/digital marketing, including website development & maintenance, content creation and online marketing

• Maintain up-to-date content, visual assets, brand presence and integrity across all channels, including online review properties (e.g., Yelp, Google, TripAdvisor, etc.) and listing sites.

• Conduct and track on-going email marketing campaigns including transactional email marketing

• Utilize current reporting from agencies, brands, and Google Analytics to drive improved marketing initiatives and decisions

• Recommend changes and new reporting based on changes in technology, CMS or other areas in conjunction with changing business needs

• Brainstorm for new partnerships, programming, events, media, etc. Research and assemble competitive set analysis for competitors.

• Continually manage social media accounts in partnership with relative agency support, including Facebook, Instagram and TikTok, ensuring imagery and copy is consistent with the identity and positioning of each brand

• Establish, nurture, manage and maintain 1:1 partnerships with top influencers and social media creators. Research, create and execute social media influencer campaign strategies.

• Design and implement organic and paid social media strategies to align with business goals. This includes developing appropriate campaigns for social media activities, setting specific campaign objectives and goals, running analytics on how campaigns performed, and clearly and effectively communicating all insights to the corresponding teams.

• Work with PR agency partner selected to ensure regular cadence of newsworthy pitching, media and influencer visits, reporting to relevant stakeholders and coordination of filming/photoshoots on property.

• Manage promotional packages/campaigns including development, promotion and execution plan

• Monitor trends, online media, brand reputation and ensure management responds accordingly to online travel and review websites.

• Continually collect and file all related collateral from our competitive sets including e-mail blasts, check presenters, website updates, job ads, signage, etc.

• Gain continuous familiarity with all menu items in our restaurants, preparation method/time, ingredients, sauces, portion sizes, garnishes, presentation and prices within all operations.

• Direct, manage or assist in the development of break-thru creative materials, online and offline, to support both corporate and property marketing goals

• Assist property with communication assets as needed (flyers, signs, eblasts, etc.) – work with property staff and potential agencies on design and creation of new materials

• Maintain and store a chronological order of media library and electronic files of all promotional materials by property and activity.

• Help to proofread all menus, both online and print, for special holidays and seasonal menu changes.

• Perform related administrative tasks inclusive of: mailings, pick-ups and deliveries, filling out forms, invoicing, booking travel for partners and executive team members tied to press events, drafting thank you notes post-coverage and securing press and influencer reservations.

• Assist in drafting and maintaining written materials including house about sheets, employee handbook information, bios, superlatives, storylines, useful phrases and frequently asked questions.

• Maintain awareness of competitive brands, industry news and happenings relevant to the hospitality industry.

Qualifications

Education/Formal Training

A four year college degree or equivalent education/experience.

Experience

Required to have a minimum of 2-4 years of experience in a marketing position. Hospitality experience preferred.

Knowledge/Skills

• Strong interpersonal, verbal and written communication skills

• Excellent comprehension and literacy required to read manager's letters, help prepare contracts and proposals

• Ability to negotiate effectively

• Excellent attention to detail and multi-tasking skills

• Professional appearance and manner

• Computer literacy, specifically MS Word for Windows

• Communication at all levels; multi-tasking; time management

Physical Demands

The physical demands described here are representative of those that must be met by an associate to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Occasional standing.

• Occasional carrying and lifting of files and office items up to 25 lbs.

Environment

95% indoor office environment

Benefits

• Paid vacation

• Medical, dental, & vision insurance

• Matching 401K

• Tuition Reimbursement

• Health savings and flexible spending accounts

• Employee Assistance Program

• Great discounts on Hotels, Restaurants, and much more.

• Eligible to participate in the Employee Referral Bonus Program. Up to $1,000 per referral.

ID:2024-21693

Position Type:Regular Full-Time

Property:Shinola Detroit

Outlet:Not Applicable

Category:Sales & Marketing

Min:USD $80,000.00/Yr.

Max:USD $85,000.00/Yr.

Address:1400 Woodward Ave

City:Detroit

State:Michigan

EOE Protected Veterans/Disability