Marketing Manager

Company Shot Of Art is a network of Art Studios (New York, Los Angeles, Chicago, Houston). It is an interesting and vibrant project that organizes master classes, Art Parties, and corporate events.

We are launching a new direction for franchise sales and are looking for a Marketing Director.

Job responsabilities/Main Tasks

1. Formulate brand positioning.

2. Develop promotion strategy.

3. Create a database of all company processes in MLM for franchisees.

4. Participate in franchise exhibitions in the USA (remote preparation and, if possible and necessary, personal presence).

5. Plan marketing and advertising budget, expense planning, and revenue planning.

6. Prepare all marketing materials for the franchise sales launch.

7. Create a brand book.

8. Supervise website development from the client side, participate in negotiations, prepare materials.

9. Manage the existing website: make changes to the existing site, work on increasing conversion for franchise applications.

10. Recruitment and management of a team for setting up Context advertising, Targeting, TikTok, Pinterest, and other platforms.

11. Work with payment and booking systems (Stripe, Shopify, FareHarbour, and others).

12. Work on OTA (online aggregators for selling our services) and development.

13. Influencer marketing - attracting bloggers and business bloggers for interviews.

14. Performance marketing.

15. Development of creatives and other visual components of the business.

16. Email marketing.

17. Development of media direction (including inclusion of information about us in various articles and mentions in comments, etc.).

18. Interaction with the press.

19. Optimization of marketing department's work.

Requirements:

1. Experience in creating or managing marketing departments for at least 2 years.

2. Remote work, but on New York time from 9 am to 6:00 pm.

3. Experience with franchises will be an advantage.

Job Type: Full-time

Benefits:

• Employee discount
• Paid time off

Schedule:

• 8 hour shift
• Monday to Friday

Supplemental pay types:

• Bonus opportunities

Work Location: Remote