Marketing Manager

This position will be responsible for managing the marketing, performance, analysis, budget and forecasting tracking for assigned branches/regions. To be successful in this role, you should be a self-starter and lead marketing initiatives for your assigned branches/region from creative ideas through effective campaign execution and reporting. Ultimately, you will drive lead generation through online and offline marketing channels while building a strong brand presence in market
Responsibilities:
Execute successful marketing campaigns and own their implementation from ideation to execution
Meet regularly with Blue Cardinal Regional Manager to review marketing results and upcoming marketing plan
Brand stewardship - own brand guidelines/standards for assigned brands/branches
Drive lead generation through organic and paid acquisition channels - SEO, PPC, content development and report on results weekly and monthly
Ensure marketing campaigns for both traditional and digital medias are implemented flawlessly and on time
Maintain and manage relationships with vendors and agencies
Prepare and monitor the marketing budget on a monthly, quarterly and annual basis with focus on optimizing marketing spend based on performance
Prepare monthly update of marketing campaign results across traditional and digital channels
Oversee and approve marketing material across all channels
Act as marketing lead for business integrations
Other duties as assigned
Skills:
5+ years experience in digital/traditional marketing in HVAC/home services or a related field experience
Strong SEO/SEM and digital marketing experience as well as traditional marketing channels
Strong analytical skills and reporting acumen
Proficient with Microsoft Office, Excel, Microsoft Teams, and/or Google Suite and the use of technology
Familiarity with Service Titan or similar CRM software
Experience with social media platforms such as Facebook, Instagram, Twitter, and LinkedIn
Excellent communication, organizational skills, strong problem-solving abilities, and interpersonal qualities
Flexibility in schedule to travel
College degree preferred not required

Job Type: Full-time