Marketing Liaison

Creates and maintains effective markets for facility services by developing and sustaining referral relationships.

ESSENTIAL DUTIES AND RESPONSIBILITIES

include the following. Other duties may be assigned.

· Participates in weekly sales team meetings, reporting regularly on referral development and progress on targets.

· Develops strategies to maximize admissions of residents in accordance with facility and regional sales plan.

· Evaluates effectiveness and cost benefit of marketing tactics. Makes recommendations to alter strategies.

· Reviews census management practice guidelines, analyzes trends, and takes action to avert deterioration of market share.

· Develops marketing tools for facility or district within budgetary constraints.

· Responsible for relationship development and management of health partners and organizations; sources new business.

· Anticipates and eliminates potential conflicts between internal teams and health partners and/or families/residents.

· Coordinates external marketing of facilities within the community through health providers and organizations.

· Markets the facility’s services to the managed care industry.

· Works with local community agencies to generate a positive image and encourage word-of-mouth referrals.

· Plans and oversees the execution of community based promotional events, open houses, and educational seminars.

· Communicates with local media sources to ensure community awareness of facility(ies) services.

· Participates in corporate trade shows, health fairs, and marketing activities, as assigned.

· Performs other duties as assigned.

ENTRY QUALIFICATIONS

· Bachelor’s degree in marketing or a related field is preferred.

· One to three (1-3) years experience in health care, long-term care industry, or insurance sales/marketing.

· One (1) year experience with proposal development process.

· Strong technical writing skills.

· Public relations experience preferred.

· Familiar with medical terminology.

· Superior presentation skills – both one-on-one and group.

· Proficient in Microsoft Office products (Word, Excel, PowerPoint).