Company

AstraZeneca Pharmaceuticals IncSee more

addressAddressGaithersburg, MD
type Form of workInternship
CategorySales/marketing

Job description

Job Description

Location: Gaithersburg, MD

We are currently seeking undergraduate junior and MBA students working towards a degree in Business, Biosciences, Marketing, Communications, or Finance for a 10-12 week internship during the summer of 2024.

Learning Objectives/Goals of the Position:

  • Gain experience in Oncology marketing and brand strategy within the Pharma industry.
  • Drive tactical execution of branded and unbranded marketing initiatives that support Hematology franchise ambition.
  • Develop core skills required to successfully contribute to the marketing and brand leadership function.

Primary Duties:

  • Lead and support the development of marketing tactics that drive education towards both healthcare professional and consumer audiences.

  • Create social media campaigns, digital emails, and market research initiatives to raise awareness and capture customer perception on various AZ Hematology initiatives.

  • Support the project management and pull-through of specific congress activities, educational programs, and Blood Cancer Awareness Month (BCAM) tactics.

  • Provide overall franchise support to assist in business planning activities and above brand priorities/projects.

Refer code: 7106083. AstraZeneca Pharmaceuticals Inc - The previous day - 2023-12-16 09:37

AstraZeneca Pharmaceuticals Inc

Gaithersburg, MD
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