Marketing Intern

Job Title: Marketing Intern

Department: Marketing Department

Classification: Non-Exempt

Reports to: VP of Marketing

JOB SUMMARY

As a marketing intern, you will collaborate with our marketing team in all stages of marketing projects and campaigns. Your insightful contribution - tailored to your individual area of study - will help develop, expand and maintain our marketing channels. This internship will help you acquire real-world marketing skills, help you build your portfolio, and provide you with an overview of financial services marketing. Whether you are a graphic designer, a public relations professional, a videographer, a writer, or a marketing generalist, we have opportunities for you to showcase your skills. Expect to complete a final project related to your area of interest, gain broad experience in marketing, and gain real-world experience navigating a fast-paced work environment.

ESSENTIAL FUNCTIONS AND BASIC DUTIES (80%)

Duties will vary based on your area of interest and the bank’s needs, but may include:

• Create social media and online content.
• Write clear, creative, and engaging content that reflects the company’s brand including editing and proofreading for accuracy.
• Help organize marketing events. Plan and coordinate community activities.
• Prepare marketing promotional presentations and campaigns.
• Assist with brand standards and assets updates
• Create an annual marketing calendar.
• Manage promotional item inventory and ordering processes.
• Work with business lines to review and develop content that best showcases our products, services, and technologies.
• Manage digital marketing updates including: Exterior/Interior Digital Signage, Social Media Dashboard (Facebook, Google My Business, Instagram, LinkedIn, Twitter, YouTube), TFB Website, and TFB Intranet (The Hub).
• Assist with implementation of marketing email automation efforts and list management.
• Create a checklist of tools needed to setup for a successful tradeshow.
• Perform market analysis and research on competition.
• Support the marketing team with a variety of projects and campaigns.
• Help distribute marketing materials.
• Help manage marketing projects and campaigns.

Bank Responsibilities (20%)

• Serve as a leader in supporting and setting the example for our Core Values, Customer Service Standards, Brand Purpose, Vision and Mission
• Accountable for all State and Federal regulations and bank policies/procedures applying to this position and department
• Provide excellent customer service in a courteous and professional manner
• Assist internal and external customers to serve and exceed their expectations

• Continuously work to improve the Customer Experience and Employee Experience
• Answer phones and contact customers with various issues as necessary
• Focus on Growth & Development, personally and professionally

• Proactively promote The Farmers Bank.

• Perform other duties as assigned.

The Farmers Bank is an Equal Opportunity Employer/Veterans/Disabled. Benefits, 401(k) with match of 100% up to a 5% employee deferral.