Marketing Director

Marketing Director

Azamra Healthcare at Deer Lodge is currently looking for a Marketing Director to join our team! We are a skilled nursing and rehabilitation facility that is dedicated to helping our residents maximize their potential and live their lives to the fullest. We offer a modern, comfortable, and secure facility staffed by caring professionals where individuals receive the finest sub-acute medical care, rehabilitation services, and 24-hour skilled nursing care. We are committed to maintaining a facility where compassionate care is provided in an environment of respect and dignity. It is also a great, supportive working environment for our dedicated staff!

Benefits:

• Medical, Dental, Vision, Life Insurance
• 401k
• Free $10k Life Insurance
• LPN & RN Tuition Reimbursement
• Daily Pay (access to your pay daily)
• Referral Bonuses
• Employee Recognition program (tuition reimbursement, Employee of the Month, Birthdays, Anniversaries, etc.)
• Access Perks (employee discount program that offers hundreds of discounts at shops, restaurants, hotels and more)
• Monthly Rent Raffles
• Montana Wage Pass Through bonuses and mileage reimbursement

Responsibilities of the Marketing Director:

• Develop and implement a team-based, facility-level Marketing Plan to include: analyzing the local healthcare system; identifying and meeting needs of customers; determining core competitive advantages; building a core selling message; establishing reach and frequency for target customers and prospects and; coordinating selling strategies and tactics.
• Make external sales calls on target market in order to execute facility Marketing Plan and achieve census and quality mix goals.
• Understand census, quality mix and bed management needs of the facility.
• Maintain referral management database as a sales management tool.
• Work with the Administrator to identify and develop an Admission Support Team, to include Administrator, department heads, etc. This team will process admissions paperwork, ensure appropriate payor source, conduct tours, etc.
• Provide daily updates to the Admission Support Team regarding marketing and admissions activities.
• Maintain a close working relationship with the Director of Nursing and the Business Office Manager to ensure appropriate and efficient decisions about prospective admissions.
• Manage ancillary marketing programs to include On-hold marketing, web page development, e-referral, and other company initiatives.

Requirements of the Marketing Director:

• Bachelor’s degree in Marketing, Business Administration, Communications, or related field preferred. Equivalent related work experience may be acceptable.
• Musthave experience in long term care.
• Two (2) or more years’ experience in a sales/marketing position with a proven track record of success; healthcare experience a plus.
• One (1) to two (2) years management/supervisory experience.
• Demonstrated ability to understand and promote technical information (i.e. clinical outcomes, data points).
• Have an understand of the need for census development and payors.
• Ability to communicate at all levels of organization and work well within a team environment in support of company objectives.