Marketing - Digital Media Associate

DIGITAL MEDIA ASSOCIATE | JOB DESCRIPTION 

SUMMARY 

At Magnolia, the Digital Media Associate is a Magnolia ambassador who is responsible for executing, monitoring and optimizing paid media campaigns that generate demand and traffic for Magnolia's DTC ecommerce business. The associate will work across a wide variety of platforms within social, search, display and affiliate channels. Their mission is to support Magnolia's marketing campaigns including product launches, sitewide promotions and evergreen paid media initiatives. This position works from Magnolia Headquarters in Waco, Texas or can work remotely. It reports to the Performance Marketing Manager and has no supervisory responsibilities. 

ESSENTIAL DUTIES AND RESPONSIBILITIES 

• Uphold Magnolia's manifesto and values 
• Manage day-to-day operations on all media platforms including budget, campaign, creative optimization and performance reporting 
• Manage the smooth execution of campaigns by overseeing the entire process of trafficking and gathering all necessary creative elements well before the launch date 
• Deploy campaign tactics like optimizing keywords, managing audience lists, creating bid strategies, A/B testing and campaign tracking 
• Provide QA support on all ad units to ensure optimal performance   
• Drive successful collaboration between affiliate and PR teams to strategically manage opportunities and maximize impact within the affiliate channel 
• Support Magnolia's marketing calendar by working closely with creative and ecommerce teams 
• Assist the Performance Marketing Manager with weekly and monthly reporting insights for core KPIs focusing on ROAS, revenue generation and website traffic 
• Support the Performance Marketing manager with quarterly budget planning, traffic and revenue forecasting 
• Perform other duties as assigned 

 
QUALIFICATIONS 

• Hard skills: Proven experience with Google/Microsoft Ads, Meta Ads Manager, Pinterest Ads and other Affiliate (Impact, CJ, Rakuten) and Digital Display Networks (Criteo, AdRoll); experience analyzing campaigns with Google Analytics and/or Adobe Analytics; proficiency in Microsoft Office Suite, Adobe Creative Suite and Google Docs preferred; experience with Channel Advisor, GoDataFed, SEMrush, MOZ, SpyFu, and Similarweb preferred 

• Soft skills: Strong verbal communication skills 
• Education: Bachelor's degree from a 4-year college or university required 
• Experience: 2-4 years of related work experience required including proven work experience on marketing teams and digital campaign management; retail e-commerce experience highly preferred   

PHYSICAL DEMANDS 

While performing the duties of this job, the employee is required to sit; use hands and arms to reach, handle, feel; utilize fine motor dexterity of fingers; talk or hear and taste or smell.The employee is frequently required to stand and walk. The employee is frequently required to climb or balance and stoop, kneel, crouch, or crawl. The employee must frequently lift and/or move up to 10 pounds, and occasionally lift and/or move up to 25 pounds.Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception, and ability to adjust focus. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. 

WORK ENVIRONMENT 

While performing the duties of this job, the employee is occasionally exposed to outside weather conditions. The noise level in the work environment is usually moderate. 

ACKNOWLEDGEMENTS  

Magnolia is an Equal Opportunity Employer that does not discriminate on the basis of actual or perceived race, color, creed, religion, national origin, ancestry, citizenship status, age, sex or gender (including pregnancy, childbirth and pregnancy-related conditions), gender identity or expression (including transgender status), sexual orientation, marital status, military service and veteran status, physical or mental disability, genetic information, or any other characteristic protected by applicable federal, state or local laws and ordinances. 

This job description has been designed to indicate the general nature and level of work performed by an employee in this classification. It is not to be interpreted as a comprehensive inventory of all duties, responsibilities, and qualifications of employees assigned to this job. Management has the right to add to, revise, or delete information in this description at any time.