Digital Media Specialist

At Tower Street Insurance & Risk Management, our recognition as one of the “Best Places to Work” is more than just an accolade; it’s a testament to our unwavering commitment to excellence, both in the services we provide and the environment we cultivate for our team. Over the years, we have consistently demonstrated our dedication to not only meeting but exceeding the expectations of our clients.
Who We Are Looking For:

We are seeking passionate, high-achieving team players who are detail-oriented and value the importance of having fun in a collaborative environment. We strive to add team members who are solutions-oriented, understand the importance of building strong relationships, and have a passion for providing customer service.
General Responsibilities:
Own the ideation, design and delivery of Digital Media aligned with business goals
Own the creation of social media posts, community building, and organic growth strategies on social media.
Own the creation of print content (e.g. sales collateral, flyers, etc.)
Work with the Demand Generation Manager to support the creation of strategic website content and design initiatives
Maintain a strong online company voice through social media
Work with Sales, Marketing and Leadership stakeholders to ensure brand consistency and alignment with company objectives
Respond to and fulfill requests from sales for the creation of strategic collateral to assist with prospecting efforts
Collaborate with the Performance Marketing Manager to maintain websites, Google Business profiles, and other digital channels.
Monitor and maintain KPI performance
Stay up-to-date with Digital Media developments
Leverage AI tools to support other organizational needs as they arise
Required Skills and Qualifications:
Comfortable working with the Adobe Creative Suite, WordPress, SquareSpace, Elementor, ChatGPT, and Canva
Proficient with Google Ads, Email Marketing, Google Search Console, Google Tag Manager, Lead Generation, Brand Building, Customer Acquisition, SEO/SEM Optimization, Data Analytics, and Research and Insights.
Strong aesthetic skills with the ability to combine various colors, fonts, and layouts
Attention to visual details and ability to create content that aligns with our brand identity
Excellent understanding of social media platforms and best practice
Ability to work independently as well as part of a collaborative team
Experience or strong interest in video production and editing is a plus
What We Offer:
A company with a Strong Brand and Positive Culture
Excellent growth and advancement opportunities
Competitive Pay (salary and semi-annual bonus potential)
Company paid health premiums.
Paid Holidays
Flexible PTO
401K plan with a discretionary company match
Work-from-home opportunities