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Form of workPOSITION SUMMARY:
The marketing project coordinator for the LifeBridge Health (LBH) marketing department is responsible for project coordination and management, creative concepting, and drafting copy for multi-channel advertising campaigns and informational materials supporting LifeBridge Health service lines and partnerships, including internal communications.
Essential Functions:
Marketing Support: Under the direction of the Marketing Manager, concepts and develops copy to support internal and external marketing campaigns and tactics.
- Supports the Creative Services Manager with marketing project assignments.
- Incorporates feedback into the copy, making sure calls-to-action are clear and measurable, and meeting all deadlines.
- Proofreads marketing materials for correct grammar usage, accurate and timely content, and the integrity and consistency of LifeBridge Health system brand. May write short copy as part of the proofreading process.
- Coordinates marketing projects, including launching and tacking requests through project management software
Collaboration: Works with other members of the marketing team and clients around the system to produce marketing campaigns.
- Collaborates with the graphic designers to concept impactful creative. Obtain necessary approvals as it relates to collateral, advertising, public relations efforts, social media strategies and marketing initiatives.
- Corresponds and collaborates with internal clients (including physicians) to develop targeted campaigns and collateral that help them achieve departmental goals
Coordination: Obtains necessary approvals as it relates to collateral, advertising, public relations efforts, social media strategies and marketing initiatives.
- Coordinates photography and video shoots.
- Ensures projects are on track to meet deadlines
QUALIFICATIONS AND REQUIREMENTS:
- Basic professional knowledge; equivalent to a Bachelor's degree; working knowledge of theory and practice within a specialized field
- 1-3 years of experience
- Experience with Microsoft Office Suite; knowledge of Click-Up;critical thinking skills
