Address
Form of workPosition:Marketing Content Producer/Content Marketing Manager
About Vitech®
Vitech is a global provider of cloud-native benefit and investment administration software. We help our Insurance, Retirement, and Investment clients expand their offerings and capabilities, streamline their operations, gain analytical insights, and transform their engagement models. Vitech employs over 1,600 professionals, serving the world's most successful insurance, retirement, and investment organizations. An innovator and visionary, Vitech's market leadership has been recognized by industry experts, such as Gartner, Celent, Aite-Novarica, and ISG. For more information, please visit www.vitechinc.com.
Our global headquarters are in New York City and we employ professionals across the world including New Jersey, Pennsylvania, Minnesota, Nebraska, Toronto, Chicago, Los Angeles, San Francisco, Oklahoma City, Washington D.C., and Atlanta.
About V3locity
V3locity is Vitech's cloud-native administration, engagement, and analytics platform. It is a transformative suite of complementary applications that offers full life-cycle business functionality and robust enterprise capabilities. It marries core administration with a revolutionary digital experience. Its modular design enables flexible and agile deployment strategies. V3locity employs an advanced, cloud-native architecture that leverages the unique capabilities of AWS to deliver a solution with unparalleled security, scalability, and resiliency.
We offer a competitive compensation package and a comprehensive benefits program to ensure employees' health, well-being and financial security.
Position Overview:
We are looking for a passionate and results-oriented individual to lead our content marketing efforts. The ideal candidate will have a strong background in B2B SaaS content creation, a deep understanding of the group insurance and pension administration space, and the ability to translate complex concepts into engaging and educational content. This role involves creating a variety of content formats, including blogs, articles, case studies, webinars, podcasts, and video content which will support our demand generation program.
Responsibilities:
1. Content Strategy and Planning:
• Develop and execute a comprehensive content marketing strategy aligned with business goals and target audience preferences, supporting demand generation goals.
• Collaborate with cross-functional teams to identify key themes, topics, and messages for content creation.
2. Content Creation:
• Produce high-quality written content, including blogs, articles, case studies, and whitepapers, showcasing expertise in group insurance and pension administration.
• Plan, script, and produce engaging video content, webinars, and podcasts to convey complex information in a compelling manner to fuel demand generation.
3. Thought Leadership:
• Establish and elevate the company's thought leadership in the industry through insightful and innovative content.
• Stay abreast of industry trends, market developments, and competitor activities to inform content strategy.
4. Distribution and Promotion:
• Implement effective content distribution strategies to reach target audiences through various channels, including the website, social media, email, and industry publications to drive demand and create lead magnets.
• Collaborate with the marketing team to develop promotional plans for content releases.
5. Performance Analysis:
• Monitor and analyze the performance of content using relevant metrics and analytics tools.
• Iterate on content strategies based on performance data to continuously improve effectiveness.
Qualifications:
• Bachelor's degree in Marketing, Communications, or a related field.
• Proven experience in B2B SaaS content marketing, preferably in the group insurance and pension administration space.
• Strong writing and editing skills, with the ability to simplify complex concepts for diverse audiences.
• Experience in producing multimedia content, including video, webinars, and podcasts.
• Familiarity with SEO best practices and content distribution channels.
• Exceptional project management skills with the ability to meet deadlines.
Vitech is an Equal Opportunity Employer. We strongly support and celebrate diversity in the workplace and are committed to creating an inclusive environment for all employees regardless of race, color, national origin, religion, gender, gender identity, sexual orientation, age, disability, veteran status or any other status protected under federal, state, or local law.
About Vitech®
Vitech is a global provider of cloud-native benefit and investment administration software. We help our Insurance, Retirement, and Investment clients expand their offerings and capabilities, streamline their operations, gain analytical insights, and transform their engagement models. Vitech employs over 1,600 professionals, serving the world's most successful insurance, retirement, and investment organizations. An innovator and visionary, Vitech's market leadership has been recognized by industry experts, such as Gartner, Celent, Aite-Novarica, and ISG. For more information, please visit www.vitechinc.com.
Our global headquarters are in New York City and we employ professionals across the world including New Jersey, Pennsylvania, Minnesota, Nebraska, Toronto, Chicago, Los Angeles, San Francisco, Oklahoma City, Washington D.C., and Atlanta.
About V3locity
V3locity is Vitech's cloud-native administration, engagement, and analytics platform. It is a transformative suite of complementary applications that offers full life-cycle business functionality and robust enterprise capabilities. It marries core administration with a revolutionary digital experience. Its modular design enables flexible and agile deployment strategies. V3locity employs an advanced, cloud-native architecture that leverages the unique capabilities of AWS to deliver a solution with unparalleled security, scalability, and resiliency.
We offer a competitive compensation package and a comprehensive benefits program to ensure employees' health, well-being and financial security.
Position Overview:
We are looking for a passionate and results-oriented individual to lead our content marketing efforts. The ideal candidate will have a strong background in B2B SaaS content creation, a deep understanding of the group insurance and pension administration space, and the ability to translate complex concepts into engaging and educational content. This role involves creating a variety of content formats, including blogs, articles, case studies, webinars, podcasts, and video content which will support our demand generation program.
Responsibilities:
1. Content Strategy and Planning:
• Develop and execute a comprehensive content marketing strategy aligned with business goals and target audience preferences, supporting demand generation goals.
• Collaborate with cross-functional teams to identify key themes, topics, and messages for content creation.
2. Content Creation:
• Produce high-quality written content, including blogs, articles, case studies, and whitepapers, showcasing expertise in group insurance and pension administration.
• Plan, script, and produce engaging video content, webinars, and podcasts to convey complex information in a compelling manner to fuel demand generation.
3. Thought Leadership:
• Establish and elevate the company's thought leadership in the industry through insightful and innovative content.
• Stay abreast of industry trends, market developments, and competitor activities to inform content strategy.
4. Distribution and Promotion:
• Implement effective content distribution strategies to reach target audiences through various channels, including the website, social media, email, and industry publications to drive demand and create lead magnets.
• Collaborate with the marketing team to develop promotional plans for content releases.
5. Performance Analysis:
• Monitor and analyze the performance of content using relevant metrics and analytics tools.
• Iterate on content strategies based on performance data to continuously improve effectiveness.
Qualifications:
• Bachelor's degree in Marketing, Communications, or a related field.
• Proven experience in B2B SaaS content marketing, preferably in the group insurance and pension administration space.
• Strong writing and editing skills, with the ability to simplify complex concepts for diverse audiences.
• Experience in producing multimedia content, including video, webinars, and podcasts.
• Familiarity with SEO best practices and content distribution channels.
• Exceptional project management skills with the ability to meet deadlines.
Vitech is an Equal Opportunity Employer. We strongly support and celebrate diversity in the workplace and are committed to creating an inclusive environment for all employees regardless of race, color, national origin, religion, gender, gender identity, sexual orientation, age, disability, veteran status or any other status protected under federal, state, or local law.
