Marketing Content Creator/Strategist

We are seeking a dynamic and experienced Content Creator/Strategist to join our team. The ideal candidate will be skilled in SEO, WordPress, video content creation, written content, and email marketing. This role requires a strategic thinker who can develop and implement content strategies that enhance our brand visibility and audience engagement. Work directly with our sales team to understand our customers and help drive lead traffic and sales growth.

Key Responsibilities:

SEO Optimization

• Develop and implement effective SEO strategies to increase organic traffic.
• Conduct keyword research and optimize content for search engines.
• Monitor and analyze SEO metrics to inform content decisions.

WordPress Management

• Create, manage, and update content on our WordPress website.
• Ensure the website's design and content align with brand guidelines.
• Collaborate with web developers to improve site performance and user experience.

Video Content Creation

• Conceptualize, script, and oversee the production of engaging video content.
• Collaborate with creative teams to ensure the content aligns with our brand voice and message.
• Analyze video performance metrics to inform future content strategies.

Webpage, Social Media & Blog Content Development

• Write and edit high-quality, compelling content for our website and social media platforms.
• Ensure all webpage content is consistent in terms of style, quality, and tone of voice.
• Work with designers to create visually appealing layouts.

Email Marketing

• Develop and execute email marketing campaigns to engage and retain customers.
• Segment email lists and personalize emails for targeted communication.
• Analyze campaign performance and adjust strategies as needed.