Marketing Content Coordinator

Summary

ENT Specialty Partners (ESP), an otolaryngology medical management company, is adding a Marketing Content Coordinator to our team as an integral part of the growing marketing and communications department. This position reports to the Manager of Marketing & Communications and will focus on creating dynamic, effective, and engaging content for our practices’ patients, company employees, and external audiences.

ESP was formed to ensure that otolaryngologists have access to unrivaled strategic, financial, and operational support. We work alongside our physicians and local practice managers to create the superior results needed in today’s medical environment. Members of the ESP team are a part of a growing community where we value people, encourage creativity, and strive for excellence.

Key Responsibilities

The Marketing Content Coordinator helps shape and elevate ENT Specialty Partners’ practices online, in the community, and in the healthcare industry. The Coordinator will play a key role in creating marketing materials, social media content, blogs, and website content and caretaking of the company’s brand assets.

Job Functions Include:

• Write informative and well-researched content to support brand visibility, showcase ESP and its partner practices, and engage and convert patients
• Craft engaging and persuasive copy, graphics, and video for internal and external marketing communications, including but not limited to social media platforms, blogs, e-newsletters, website content, etc.
• Research topics, follow style guidelines, and incorporate SEO principles to enhance the visibility and reach of content
• Develop print and digital marketing materials, documents, and branded items
• Develop internal video and photography assets in partnership with external vendors
• Support content development for the company’s intranet, ensuring accurate and timely updates for all team members.
• Develop programs to manage and publicize key awards and partnerships for ESP teams
• Develop and maintain the company’s branded items storefront and distribution of items.
• Monitor and analyze content performance metrics to identify areas for improvement and optimize future Marketing Content efforts
• Provide general support to the Marketing and Communications department and practice teams with marketing and outreach projects.

Education, Experience, Skills

• Bachelor’s degree in marketing, communications, or related field.
• A minimum of 3-5 years of relevant experience in marketing, social media, and/or content development.
• Demonstrated skills in creative thinking and design with either Canva and/or Adobe Creative Cloud.
• Excellent computer skills and competence with Microsoft Office suite.
• Demonstrated experience in creating and producing video-based content.
• Excellent project management skills with the ability to multitask and meet deadlines in a fast-paced and growing environment.
• Must be able to interface professionally with physicians, practice leaders, and colleagues.