Marketing Communications Sr. Specialist (Global & Usac) (New Health Ca

As a Marketing Communications Sr. Specialist, you will have the opportunity to tap into your curiosity and collaborate with some of the most innovative and diverse people around the world. Here, you will make an impact by:

• Supporting the end-to-end messaging strategy, creative, and content plans aligned to global marketing and portfolio priorities
• Leading Global and USAC content development and execution focused on demand generation; route and secure approval of content.
• Lead USAC activation to include promotional, tradeshow, and events
• Collaborating with internal functional partners as well as agency partners, while managing budgets set forth in program plan to work on program tactics
• Understanding personas, customer journeys, and experiences of the target audience to be applied within content development strategies and tactics.
• Leveraging content performance and effectiveness metrics to optimize communication tactics
• Communicating with global and area counterparts to help drive successful program activation and outcomes for key growth vector priorities
• Ensure content meets corporate and division branding standards and requirements, and area needs

Your Skills and Expertise
To set you up for success in this role from day one, 3M requires (at a minimum) the following qualifications:

• Bachelor’s Degree or higher AND seven (7) years of combined experience in supporting global demand generation marketing programs that include messaging, creative and content strategy execution

OR

• High School Diploma/GED from AND eleven (11) years of combined experience in supporting global demand generation marketing programs that include messaging, creative and content strategy execution

Additional qualifications that could help you succeed even further in this role include:

• Bachelor’s degree or higher (completed and verified prior to start) from an accredited institution preferably in Communications, Journalism, Advertising, Public Relations, Mass Communications, Business Administration, Marketing, or a related field.
• Medical/Healthcare industry experience is highly preferred
• Experience supporting and executing a detailed tactical communication and content plan within a regulated industry in a private, public, government or military environment
• Three (3) years project management experience working closely and diplomatically with internal and external teams, managing tight timetables and multiple large projects simultaneously
• Demonstrated experience creating measurable marketing communication plans that connect marketing goals and strategies to overall business strategies
• Strong written, verbal and digital communication skills
• Exceptional interpersonal skills, including presentation skills, as well as effective and persuasive pitching, writing, editing and verbal communication
• Self-starter, self-motivated, deadline-focused and agile mindset with ability to manage ambiguity.
• B2B/B2C marketing experience is preferred