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SalaryJob Summary:
The Marketing/Intake Coordinator plays a pivotal role in fostering growth and ensuring the
seamless intake of clients at Granny’s Helping Hands-PA, Inc. This is a dual-function
position that champions our marketing efforts while also serving as the first point of
contact for potential clients. Managing intake and ensuring our clients receive the utmost
care and attention from their initial inquiries to their receipt of services. This role is
instrumental in executing our marketing strategies, enhancing brand visibility, and
streamlining admissions. It bridges the gap between innovative marketing solutions and
superior client service, driving the agency's growth trajectory.
Responsibilities:
Marketing:
1. Assist in the Development and execute effective marketing strategies, both digital
and traditional, to promote the agency's services.
2. Serve as the initial point of contact for individuals seeking home care services,
providing them with detailed information and answering any inquiries.
3. Work closely with the internal team to match clients with suitable caregivers based
on their unique needs.
4. Organize and attend marketing events, such as job fairs and community gatherings,
to boost brand awareness and client referrals.
5. Collaborate with internal teams and external partners to produce promotional
materials and campaigns.
6. Analyze and report on the effectiveness of marketing campaigns, adjusting
strategies as necessary.
7. Stay updated on the latest trends in home care marketing to ensure the agency
remains competitive.
8. Foster partnerships with local organizations and healthcare providers to increase
referrals.
9. Assess and gather necessary details, including medical history and specific care
needs, to facilitate service arrangements.
8. Maintain and manage detailed client records, ensuring confidentiality and
compliance with HIPAA regulations.
9. Provide regular feedback to the management about the quality of leads and areas
for service improvement.
a. Research prospective, untapped markets and forge new relationships.
b. Pursue leads with a focus on transitioning them from initial interest to
confirmed admissions.
c. Collaborate with the Team to define business goals and devise actionable
strategies.
10. Events & Branding:
a. Coordinate 1-2 monthly company events for both internal and external
stakeholders.
b. Attend community events, hiring fairs, and other events.
c. Oversee all branding initiatives, including graphic design, content creation,
and digital marketing.
d. Accurately track and report event metrics, such as foot traffic, lead
generation, and inventory to management.
11. Digital & Social Media Management:
a. Helm all company social media platforms, shaping content calendars,
scheduling posts, and evaluating engagement metrics.
b. Collaborate with various departments to orchestrate compelling internal and
external communications.
c. Craft engaging content for social media platforms like LinkedIn, company
websites, facebook, IG, and email campaigns.
12. Other Items:
a. Manage transfers, Intake and enrollment process of all new clients
b. Assist with the facilitation of client documentation needed for enrollment
c. Other tasks may be assigned as needed.
Job Types: Full-time, Part-time
Pay: $18.00 - $22.50 per hour
Expected hours: 40 per week
Benefits:
- Health insurance
- Paid time off
Schedule:
- Evening shift
- Monday to Friday
- Weekends as needed
Ability to Relocate:
- Clifton Heights, PA 19018: Relocate before starting work (Required)
Work Location: Hybrid remote in Clifton Heights, PA 19018
