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Form of work Apply now Job no: 494730
Position type: EAP - Executive, Administrative, Professional
Location: Grand Rapids
Categories: Seidman College of Business
Position Title:Marketing and Communications Specialist
General Function
The Michigan SBDC is hiring a Marketing and Communications Specialist to support our internal and external marketing communication efforts to increase brand awareness. The Marketing and Communications Specialist will be responsible for the department's design of materials (print, digital, and web) and social media execution.
Required Qualifications and Education:
- Knowledge of design principles associated with specific media types
- Demonstrated proficiency with design tools (e.g., Adobe Photoshop, Illustrator, InDesign, Canva)
- Demonstrated experience with website design and management (e.g., WordPress)
- Demonstrated experience designing while adhering to brand standards
- Experience in developing and implementing social media strategies and tactics focused on increasing engagement (e.g., Facebook, LinkedIn, Instagram, Twitter, Hootsuite)
- Experience with email marketing platforms (e.g., Constant Contact)
- Experience writing and editing copy for multiple platforms (social media, blogs, press releases, website content, etc.)
- Minimum 2+ years of relevant work experience
Preferred Qualifications and Education:
- Knowledge of the small business or economic development environment
- Familiarity with a CRM (Salesforce)
- Bachelor's degree in a relevant field
- Keen attention to detail
Responsibilities - Essential Functions:
Design
- Concept, layout, and execute digital and printed annual, regional, and district reports
- Design digital and printed flyers, brochures, and other collateral
- Develop presentations for both external and internal audiences
- Develop advertising across mediums and channels
Social Media
- Design and write highly engaging posts for SBDC's social media platforms, in alignment with the marketing strategy
- Monitor social media analytics
- Monitor social media pages and respond to queries
- Provide social media assets and guidelines to the SBDC network to encourage social sharing
- Implement paid ad strategy in alignment with marketing initiatives
Web/email marketing
- Design web and email marketing templates
- Create and update web content, pages, and forms
- Write and post client success stories and blogs
- Support SEO execution
- Lay out email newsletter content
- Manage email lists
Responsibilities - Non-essential Functions
- N/A
Salary: $50,000 - $55,000
Department/Division: MI-SBDC/SCB
Campus: Pew/Grand Rapids
This position is part of the Michigan SBDC Lead Center team, located at GVSU's Seidman College of Business in Grand Rapids.
How to Apply: Apply online at jobs.gvsu.edu and select "Apply now".
A cover letter, resume, portfolio, references, and transcripts are required. The cover letter and resume are required at the time of application (the online application will allow you to attach these documents electronically). The portfolio must be uploaded with the application OR emailed directly to Nora Vollmer (vollmel1@gvsu.edu) prior to the application deadline; portfolio must include produced samples of three published digital and three printed pieces. For any questions regarding required materials, please reach out to Nora Vollmer for clarification.
On the application, you will be required to provide the names, phone numbers, and e-mail addresses of three professional references. Applicants selected for interviews will be required to submit official transcripts prior to the interview. Applicants with diverse backgrounds are encouraged to apply. If you need assistance, call Human Resources at 616-331-2215.
Application Deadline Date: April 26, 2023 at 11:55pm
The University is an affirmative action, equal opportunity institution, consistent with its obligations as a federal contractor. It encourages diversity and provides equal opportunity in education, employment, all of its programs, and the use of its facilities. It is committed to protecting the constitutional and statutory civil rights of persons connected with the University. Members of the University community, including students, employees, faculty, staff, administrators, Board members, consultants, vendors, others engaged to do business with the University, candidates for employment or admissions, and visitors or guests have the right to be free from acts of harassment and discrimination, including sexual misconduct, as defined by this policy. In accordance with applicable federal and state law and this policy, acts of discrimination or harassment by members of the campus community are prohibited if they discriminate or harass on the basis of age, color, disability, familial status, height, marital status, national origin, political affiliation, race, religion, sex/gender (including gender identity and expression), sexual orientation, veteran or active duty military status or weight. This includes inappropriate limitation of, access to, or participation in educational, employment, athletic, social, cultural, or other university programs and activities. The University will provide reasonable accommodations to qualified individuals with disabilities. Limitations are lawful if they are: directly related to a legitimate university purpose, required by law, or lawfully required by a grant or contract between the university and the state or federal government. For the purposes of this policy, sex-/gender-based harassment includes sexual misconduct, sexual assault, interpersonal or relationship violence, and stalking. See www.gvsu.edu/affirmative. TDD Callers: Call Michigan Relay Center at 711 (in State) or 1-800-833-7833 (out of State).
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. Must have the physical stamina to work long hours and/or more than 5 days per week. The requirements listed are representative of the knowledge, skill and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions. The information contained in this job description is for compliance with the Americans with Disabilities Act as amended by the ADA Amendment Act (2008), Section 504 of the Rehabilitation Act of 1973, and other applicable federal and state laws that prohibit discrimination on the basis of disability. GVSU will provide reasonable accommodations to qualified individuals with disabilities upon request.
Advertised: 12 Apr 2023 Eastern Daylight Time
Applications close: 26 Apr 2023 11:55 PM Eastern Daylight Time
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