Marketing And Communications Manager

LOCATION

DOROT is headquartered on the Upper West Side of Manhattan, with an additional site in Westchester County, and the team works on a hybrid schedule. The Marketing and Communications Manager will be expected to work in the office a minimum of three days a week.

ABOUT DOROT

Founded in 1976, DOROT (“generations” in Hebrew) facilitates a dynamic partnership between older adults, volunteers, and professionals to address the challenges of an aging population. DOROT is dedicated to enhancing the lives of older adults to help them live more independently and as valued community members. Compassionate care and a commitment to excellence are hallmarks of DOROT’s programs and staff. The agency is a recognized innovative leader in mobilizing volunteers and community and supportive services. Comprehensive programs – conducted onsite, in the home, remotely, and in the community – combat loneliness and social isolation.

ABOUT THE ADVANCEMENT TEAM

The Marketing and Communications team is responsible for DOROT’s internal and external communications and any related PR and marketing to support the recruitment of donors, older adults, and volunteers. They are part of the Advancement Team which also includes Development/Fundraising.

THE OPPORTUNITY

The Marketing and Communications Manager has experience in nonprofit settings who will help plan strategic campaigns and create multi-channel content to achieve the following goals: increased awareness about DOROT’s work to alleviate social isolation and its leadership in the field; expanded program participation and volunteer recruitment; increased engagement and donations. In this newly created role, they will report to the Director of Marketing and Communications and collaborate closely with the Marketing and Communications, Advancement, and Program teams to achieve DOROT’s strategic growth objectives.

WHAT YOU’LL DO

Email Marketing

Serve as team lead on email marketing: work with Marketing and Communications Director and Senior Marketing Manager, Brand & Content, to develop agency-wide email strategy that furthers DOROT’s recruitment, cultivation, and awareness goals; advise on best practices; oversee day-to-day email functions.

• Design, write, and edit emails.
• Manage email calendar to ensure optimal cadence.
• Expand use of audience segmentation.

• Manage and grow email lists.
• Establish benchmarks; review and report analytics; and use data to enhance email effectiveness.
• Train staff across the agency in email best practices.

Develop Marketing Materials

In collaboration with Marketing and Communications and Program teams, develop and coordinate creation of strategic marketing assets promoting DOROT programs and volunteer opportunities to current and new audiences.

• Write, edit, and optimize long and short-form content for digital and print platforms, including website, digital and print ads, flyers, brochures, and magazines that speak to targeted audiences.
• Help ensure that DOROT’s materials accurately reflect program language and meet the agency’s DEI goals.
• Work with Senior Marketing Manager, Brand & Content, in updating and optimizing website and creating analytic reports.
• Gather and synthesize program information and data to inform campaign development.
• Collaborate with the Senior Marketing Manager, Brand & Content, and graphic designer to develop print and digital templates and use templates in Canva to create assets aligned with DOROT brand.
• Train staff across the agency on Canva best practices and how to effectively use Canva templates.
• Meet regularly with program teams to understand recruitment and marketing goals and to review ongoing marketing needs.
• Oversee and coordinate photo and video shoots as needed.
• Help organize and manage image and information archives.

Other Marketing Projects as Needed

• Collaborate with the Marketing and Communications team on additional projects as they arise including the Annual Benefit, media opportunities, and others.

WHO YOU ARE

• You are values-aligned. You share DOROT’s commitment to excellence, communal responsibility, compassion, integrity, and innovation. You care deeply about making a difference and work each day to make a demonstrable impact for the older adults and volunteers we serve.
• You are an outstanding writer and editor who can accurately translate complex or specialized information into effective copy for different audiences.You are constructive in editing others’ writing and gracefully take feedback on your own.
• You are both a creative thinker and someone who loves diving into analytics and digital technology.
• You are a continual learner. You always strive to expand your knowledge in your field.
• You can work independently. You take initiative and can successfully juggle multiple projects, deadlines, and priorities.
• You are a relationship builder and collaborative teammate. You thrive on collaborating with colleagues around a common goal and finding creative ways of meeting multiple objectives.

QUALIFICATIONS

• Bachelor’s Degree.
• 2+ years of related marketing experience, ideally with mission driven organizations.
• Proven record of accomplishment in effective email Marketing and in developing strategic marketing materials including digital, print, and social, that achieve stated goals.
• Experience using digital tools, including an email marketing system, content management system, Google Analytics, and Canva.
• Extensive writing experience in a marketing context and good design sense.
• Extensive knowledge of Microsoft Office software. (Word, Excel, PowerPoint)
• Availability to work occasional evening and weekend hours for special projects, and up to four Sundays a year for Package Deliveries and other activities.

WHY WORK WITH US

At DOROT, we believe that the power of connection can be transformative. Working with us means that you will have:

• The ability to make an impact. DOROT is a mission-drive organization filled with passionate people focused on having a positive impact on the lives of our clients.
• Generous time off. DOROT offers four weeks of vacation per year as well 10 paid Federal holidays and up to as many as 13 paid Jewish holidays.
• Access to health care. Medical, vision, dental, disability, life insurance, and more. We offer a choice of benefits to ensure that you and your family are taken care of.
• Support to plan for your future. We offer a 403(b) contribution of 3% after your first two years with us with the opportunity for increasing contributions as you stay with us over time.

Candidates can expect a base salary between $65,000-$80,000 commensurate with relevant experience.

It is the policy of DOROT, Inc. to provide equal employment opportunity to qualified individuals for employment or advancement without discrimination because of race, color, religion creed, political association, ancestry, gender, gender identity, sex, sexual orientation, marital status, domestic violence or stalking victim status, national origin, citizenship, age, veteran status, pregnancy, handicap disability, genetic, genetic characteristics, or other protected status.