This is a full-time remote position that can be located anywhere in the U.S. with a preference to be located in Eastern or Central time.
The Marketing Analytics Specialist will be responsible for providing end-to-end reporting and analytics support as part of the Marketing Operations team. The individual will support campaign analysis and provide data-driven insights and recommendations. This role will focus on our marketing technology and audience data strategy to enable campaign automation, measurement, and outcomes reporting to drive better decisions.
- Measure campaign performance: Uncover trends, identify KPIs, perform A/B testing analysis and be able to offer insights and recommendations to improve future campaigns. Document plan, marketing performance assessments and test results.
- Enhance reporting capabilities: Develop, launch, and operate marketing performance dashboards to enable managerial and executive level insights into marketing performance across the marketing mix (web, email, social media, event marketing, lead management, paid media, etc.).
- Ensure database hygiene: Ensure the marketing database is accurate and properly segmented, to align with overall go-to-market strategy.
Other duties include:
- Create regular reports and presentations that highlight key findings, trends, and performance metrics (Salesforce, Excel, PowerPoint).
- Maintain a unified taxonomy to ensure data consistency across marketing activities.
- Develop standardized benchmarks for online channels and advising on KPIs based on performance analysis.
- Track, measure and optimize advertising spend budget to help drive on-budget performance.
- Maintain roadmap for analysis projects.
- Support day-to-day ad-hoc report requests to answer business questions or required findings.
- Stay current with industry trends, emerging technologies, and best practices in data analytics.
- Maintain and continuously optimize our lead lifecycle management processes to increase qualified lead flow, with input from the revenue strategy team.
- Enhance use of marketing automation platforms through data insights (Pardot, Sprout etc.) and CRM (Salesforce)
- Make recommendations for data analysis operation improvements with automation, standardization and collaboration with stakeholders.
- Leverage data from a variety of sources (CRM/ERM, email marketing, social media, Google Analytics) and work with cross-functional operations team to create, modify, and distribute standard and ad hoc business performance management reports and dashboards.
- Bachelor’s degree in Marketing or related field
- 2+ years of experience in a comparable role working in a team environment using a complex CRM application.
- Knowledge of Salesforce and Tableau
- Proficiency in Microsoft Office Suite
- Knowledge of GA4 (Google Analytics) and Sprout Social
- Curious, adaptable, self-starter with strong attention to detail
- Excellent written and oral communication skills
- Prior track-record driving significant business impact, influencing specific OKRs/metrics.
- Ability to create reports and segments within Salesforce.