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SalarySummary
The Marketing team is looking for a highly motivated and enthusiastic individual to lead our team as a Senior Manager, Marketing Analytics. As the Senior Manager of Marketing Analytics, you be responsible for measuring and analyzing upper and lower funnel media tactics with a strong focus on business outcomes. You’ll use your sophisticated analytics expertise and marketing knowledge to drive analytics insights and data-driven decisions for GEICO’s Marketing department.
We celebrate diversity and are driven by new perspectives; applicants of all backgrounds are strongly encouraged to apply.
Job Responsibilities Include:
- Develop and implement data-driven Marketing Analytics strategies, and operationalized reporting to support measurement and insights for GEICO’s Marketing department.
- Collaborate with marketing leaders and analytics teams to identify critical business problems, translate them into structured analyses, synthesize data from various sources, utilize advanced analytics techniques, and deliver insights that drive change.
- Conduct deep-dive marketing performance analysis, develop enhanced measurement strategies, elevate marketing and media metrics, and partner with Marketing Science to advance test and learn capabilities.
- Manage a team of subject-matter experts on media and marketing data, working with marketing stakeholders, IT, and agency team on data strategy and self-service dashboarding.
- Deliver ad hoc analysis, forecasting, and strategic reporting, including marketing performance trends, drivers, and anomaly detection.
- Build and maintain relationships with business leaders, with the ability to effectively communicate findings to both executives and technical teams.
Preferred Qualifications, Capabilities, And Skills:
- Bachelor's Degree (Required)
- Five (5) years of professional experience
- Three (3) years of Marketing Analytics or related experience
- Strong analytical and problem-solving skills, with experience in data modeling, statistical analysis, and testing approaches
- Be results-oriented with strong attention to detail and problem-solving skills
- Prior experience managing an analytics or highly technical team.
- Possess strong business and marketing acumen with an ability to identify business opportunities, deliver results, and adjust plans as appropriate
- Have a proven ability to operate in a process-oriented environment, adhere to risk/control, procedure, and process expectations, while appropriately delivering what's best for the customer.
Location:
- Hybrid - 3 days/week
- Local to a GIECO office
- Chevy Chase, MD (i.e., Plaza)
- Fredericksburg, VA
- Springfield, VA
- Woodbury, NY
- New York City, NY
- Macon SE, GA
- Macon MW, GA
- San Diego, CA
- Dallas, TX
- Houston, TX
- Lakeland, FL
- Virginia Beach, VA
- Buffalo, NY
- Tucson, AZ
- Indianapolis, IN
- Kansas City, KS
- Marlton, NJ
- North Liberty, IA
- Seattle, WA
- Chicago, IL
- New York City, NY
Annual Salary
The above annual salary range is a general guideline. Multiple factors are taken into consideration to arrive at the final hourly rate/ annual salary to be offered to the selected candidate. Factors include, but are not limited to, the scope and responsibilities of the role, the selected candidate’s work experience, education and training, the work location as well as market and business considerations.
At this time, GEICO will not sponsor a new applicant for employment authorization for this position.
Benefits:
As an Associate, you’ll enjoy our
Total Rewards Program
- to help secure your financial future and preserve your health and well-being, including:
- Premier Medical, Dental and Vision Insurance with no waiting period**
- Paid Vacation, Sick and Parental Leave
- 401(k) Plan
- Tuition Reimbursement
- Paid Training and Licensures
- Benefits may be different by location. Benefit eligibility requirements vary and may include length of service.
**Coverage begins on the date of hire. Must enroll in New Hire Benefits within 30 days of the date of hire for coverage to take effect.
The equal employment opportunity policy of the GEICO Companies provides for a fair and equal employment opportunity for all associates and job applicants regardless of race, color, religious creed, national origin, ancestry, age, gender, pregnancy, sexual orientation, gender identity, marital status, familial status, disability or genetic information, in compliance with applicable federal, state and local law. GEICO hires and promotes individuals solely on the basis of their qualifications for the job to be filled.
GEICO reasonably accommodates qualified individuals with disabilities to enable them to receive equal employment opportunity and/or perform the essential functions of the job, unless the accommodation would impose an undue hardship to the Company. This applies to all applicants and associates. GEICO also provides a work environment in which each associate is able to be productive and work to the best of their ability. We do not condone or tolerate an atmosphere of intimidation or harassment. We expect and require the cooperation of all associates in maintaining an atmosphere free from discrimination and harassment with mutual respect by and for all associates and applicants.
