Marketing Analyst

Role: Marketing Analyst

Duration: 8 Month Contract

Location: San Francisco Corporate Office

Client: Lyft, Inc.

Job ID: 369752

Description:

Our mission is to improve people’s lives with the world’s best transportation. To do this, we start with our own community by creating an open, inclusive, and diverse organization. We are looking to hire a Marketing Analyst to partner with our Marketing organization.

• You will be supporting the Product and Brand Marketing team, focusing on strategic insights and campaign design and measurement.
• You will navigate the Marketing and Product worlds to understand how marketing efforts impact business outcomes, using data to shape product engagement and customer behavior.
• The ideal candidate has a background in analytics and prior experience leveraging data and insights to develop strategy, measuring marketing campaign performance and business performance.

Responsibilities:

• Perform research and present insights to guide decision-making across the marketing org, including prioritization across campaigns, optimization of strategies, and target audiences.
• Design experiments to test hypotheses and analysis to measure business impact.
• Define, measure and track key marketing metrics over time, occasionally performing deep dives to understand what drives change in metrics.
• Translate insights into a cohesive narrative and present technical information to non-technical stakeholders.
• Partner with Marketing, Product, Science, and Lines of Business to ensure analyses are robust and primed to have a direct impact on marketing planning.

Requirements:

• Degree (or related work experience) with a focus in analytics, statistics, economics, marketing, or other quantitative fields
• 3+ years’ experience in strategy, research, consulting or marketing at a tech, media, or financial services company; marketing or advertising experience is a plus (but not required)
• Proficiency in SQL - able to write structured and efficient queries on large data sets.
• Experience with A/B testing
• Demonstrated data analysis and problem-solving skills.
• Strong business writing, presentation building & delivery, executive briefings skills.
• Ability to build relationships with cross-functional stakeholders and drive shared outcomes.

Job Type: Contract

Pay: $48.00 - $73.00 per hour

Education:

• Bachelor's (Required)

Experience:

• Marketing Analyst with tech, media, or financial services: 3 years (Required)
• SQL: 3 years (Required)
• A/B testing: 3 years (Required)
• business writing: 3 years (Required)
• presentation building & delivery: 3 years (Required)
• executive briefings: 3 years (Required)
• Design experiments to test hypotheses and analysis: 3 years (Required)
• strategic insights and campaign design and measurement.: 3 years (Required)

Work Location: In person