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SalaryJob Purpose
- The Product Strategy Division sets the product requirements for the next generation lineup of models, guiding the design and engineering teams through the early development phases to achieve the overall business strategy.
- Developing the future product requirements needs a highly capable, highly knowledgeable, and highly engaged team. The team will focus on analyzing future society and customer trends that will affect future mobility.
- The Analyst will support the long-term strategy creation led by the Manager, Future Market Planning. Activities include market analysis, data analysis, customer research and segmentation of customers.
- This position requires high level collaboration between AHM, AHM R&D, HDMA, 4MOC and 4ji to align future customers, products, and strategies.
Key Accountabilities
- Data Analysis – Ability to analyze large data sets and develop key insights from the data that is relevant to identification of the target customers. Ability to translate data / key insights into narratives / reports targeted to engineers, designers, analysts and executives.
- Research – Ability to research market and consumers, developing key insights that are relevant to the problems and determining ways to attack the market. Can lead research projects including desk research, focus groups or clinics or on-line quantitative surveys. Utilizing extensive experience, judgement, and knowledge of the subject matter, advise the staff on creative matters to ensure the final product output matches the original intention and targets
- Sensing - Maintains a thorough understanding of the automotive market, consumers, consumer preferences and company strategy.
- Support corporate objectives with critical information for how to compete in the future. Supports long-term department vision and department goals to achieve Division targets.
Qualifications, Experience, and Skills
- 4-year college degree is required, ideally with a major in business, marketing, economics or related field.
- MBA is a plus
- Ideal candidate would have some experience doing analysis, ideally with an automotive OEM
- Experience in the area of product planning, product development or brand management is preferred
- Awareness of the automotive industry, products and technology
- Possess critical thinking, business judgement, analytical and presentation skills
- Understanding of macroeconomic factors that impact the industry
- Proficiency with MS Office is required, especially PowerPoint and Excel.
- Ability to demonstrate ideation/concept generation in a fast-paced environment
- Consumer research and analysis skills, including statistical analysis skills
- Ability to become proficient with planning tools such as MTAB, PIN, etc.
Workstyle
- Hybrid
Benefits and Total Rewards
What differentiates Honda and makes us an employer of choice?
Total rewards:
Total rewards:
- Competitive base salary
- Pay will be based on several variables that includes but not limited to geographic location, work experience, education, etc.
- Annual Bonus
- Overtime
- Industry-leading Benefit Plans (Medical, Dental, Vision)
- Paid time off, including vacation, paid holidays, sick time, and personal days
- 401K Plan with company match + additional contribution
- Lifestyle Bonus
Career Growth:
- Advancement opportunities
- Career mobility
- Education reimbursement for continued learning
- Training and Development programs
Additional Offerings:
- Wellbeing program
- Community service and engagement programs
- Product programs
- Free drinks onsite
