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Form of workThe Manager, Marketing Video Production provides both technical and creative expertise, together with versatile filmmaker skills to oversee the design and creation of compelling digital content for the University. This position works in tandem with the USAHS marketing team, agencies, subject matter experts, and other campus leaders. S/he is involved in all phases of Video Production and media development and has overarching responsibility for ensuring both the integrity and excellence of the final product. The Manager must be technically savvy and fluent in the use of media design and development tools such as Adobe Creative Suite, Premiere, and AfterEffects; as well as in Video Production equipment, including the use of Camcorders, Mirrorless digital cameras, video switchers, microphones, and audio mixers.
ESSENTIAL DUTIES AND RESPONSIBILITIESStrategically leverage digital content
- Work with Marketing team and partner agencies to prioritize, define, develop, and launch compelling digital content.
- Work to develop and implement the brand voice and look and feel consistent with the Brand Guidelines and use continuous improvement principles to differentiate USAHS.
- Collaborate with marketing and other departments to ensure that media project outputs are optimally utilized.
Lead and manage media projects
- Collaborate with Marketing team to plan, coordinate, and set schedule and production timelines, and resourcing plans to complete scheduled multimedia projects.
- Maintain a schedule of projects, and ensure timely and accurate reporting of status, progress, and other project details as required.
- Establish policies, procedures and workflows for design and development that enable the creation of high-quality output, while meeting all deadlines and design specifications.
- Execute all stages of Video Production and sees media projects through from story board to hands-on content creation to production, including camera work, lighting, audio recording, video editing, motion graphics, and simple color correction. Ensures that all quality and brand standards and specifications are met.
- Establish processes for access and continuous refresh of digital content.
Oversee and manage Video Production resources
- Coordinate with Digital Media Production Studios or local contract videographers to ensure the most cost effective and on brand video is created representing all campuses.
- Recommend equipment required for Video Production and editing. Working with Digital Media Production Studios, Finance and Procurement to source cost effective equipment within budget and/or spearhead requests outside of existing budgets
- Manage to budget, project management, development of SOPs, adherence to established quality and design standards, and coordination with on-site staff.
- Use an asset management process to ensure that multimedia assets are securely stored, inventoried, cataloged, and organized.
Performance management
- Provide oversight, mentoring, guidance, and routine supervision for contractors as necessary
- In collaboration with marketing team members and/or agencies, manage all subject-matter experts and talent who are working on special assignments / projects.
May perform other duties and responsibilities that management may deem necessary from time to time.
POSITION IN ORGANIZATION
Reports to: Senior Director, Brand and Content
Positions Supervised: Contractors, as appropriate
TECHNICAL, MANAGERIAL & PEOPLE SKILLS REQUIRED
To perform this job successfully an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Incumbents will be evaluated, in part, based on performance of each essential function. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.
EDUCATION and/or EXPERIENCE
- A minimum of 3 years (5 or more years strongly preferred) of media production, digital content development, or related experience
- A Master's degree in field of expertise is preferred.
- Demonstrated experience creating multimedia in a variety of formats and fluency with industry-standard software and design languages: Adobe Creative Suite, Articulate 360, is required. Work samples or a portfolio will be reviewed during interview process.
- Ability to operate video equipment, produce, and edit professional quality video, as well as oversee and supervise video vendors.
- Experience within a higher education environment preferred
- Experience providing technology support and/or training preferred.
- Advanced critical thinking, analysis, and synthesis skills required.
- Must be able to manage multiple projects at different stages, while meeting deadlines and quality standards.
- Precise, thorough, and detail oriented.
TRAVEL
May require periodic travel to other office locations.
BUSINESS COMPETENCIESTo perform the job successfully, an individual should demonstrate the following competencies:
- Collaborates - Building partnerships and working collaboratively with others to meet shared objectives.
- Being Resilient - Rebounding from setbacks and adversity when facing difficult situations.
- Instills Trust - Gaining the confidence and trust of others through honesty, integrity, and authenticity.
- Drives Results - Consistently achieving results, even under tough circumstances.
- Innovation - Creating new and better ways for the organization to be successful.
- Customer Focus - Building strong customer relationships and delivering customer-centric solutions.
WORK ENVIRONMENT
Work is performed primarily in a standard office environment but may involve exposure to moderate noise levels. Work involves operation of personal computer equipment for six to eight hours daily and includes physical demands associated with a traditional office setting, e.g., walking, standing, communicating, and other physical functions as necessary.
- Job Family Course/Program Development
- Pay Type Salary
- Min Hiring Rate $79,300.00
- Max Hiring Rate $111,510.00
