AddressAltice USA is a cutting-edge communications, media, and tech company. We connect people to what matters most to them; texting with friends, advertising that resonates, or binge watching their favorite show. Our differentiated approach centers around technologies that push the envelope and deliver the ultimate customer experience. We’re building a workforce that attracts and retains the best talent, not only to meet the needs of our customers, but that also reflects the diverse communities we serve.
Job Summary
Juice Media (part of a4 Advertising) is a recognized innovator in the “branded performance” advertising landscape through the creation of market leading strategies, cutting-edge ad tech, deep analytic thinking, world class media capabilities, and proven depth across omnichannel media strategies and platforms. Reporting directly to the Director of Client Strategy, the Manager of Client Strategy will play a key role between the agency and group of high-value clients. Taking a consultative approach, this position will be responsible for managing client strategy and execution to drive client growth, client retention, supporting new business pitches and contributing to overall agency growth as well.
Responsibilities
- Support and lead the maintaining of strong client relationships by being a trusted advisor to clients.
- Manage clients to drive in-depth assessments, identification, and confirmation of key business objectives, KPIs, brand attributes, audiences, product, competitive, marketplace dynamics, to start building campaign strategies.
- Provide effective and continuous communications to clients.
- Support the development, execution, and management of comprehensive and integrated (omni channel – Linear, OTT, Digital, etc) media strategies and recommendations that align with clients' growth goals.
- Work closely with Investment Department to ensure alignment of strategic direction and delivery of best-in-class media execution (planning, buying, and optimization).
- Identify emerging trends and opportunities in the media industry to stay ahead.
- Leveraging agency attribution platform, support analysis of client’s data and performance results to identify and extract valuable insights, key trends, and measure campaign effectiveness.
- Collaborate with internal Data Science teams to drive ongoing value-added insights around client campaign performance and scale opportunities.
- Support the actioning of data insights, subject matter expertise, best practices, and agency resources to develop and manage the implementation and execution of optimization strategies in real-time, to improve ROI, click-through rates, conversion rates, and other relevant client metrics.
- With Data Science, Product, Engineering, manage execution of onboarding/implementation and management of agency measurement platform and data strategy to align with agency offerings and client needs.
- Support internal communications around client insights, needs and overall campaign progress, budgets and agency growth.
- Support management of agency client and team P&L in conjunction with overarching agency billing and revenue goals.
Qualifications
- MBA a plus
- 3 - 6+ years of work experience at internal strategy group, external marketing/business consultancy, omni channel ad agency, role in marketing managing brand and business growth
- High level of experience and comfort with quantitative concepts; ability to understand data, drive insights and communicate (the what, how and whys) to clients, internal teams, etc. This not a classic technical role, but numeracy and comfort with data is a must
- Strong business writing and verbal communication skills requiring the ability to provide clarity and concision with the ability to communicate clear strategic narratives
- Ability to effectively migrate between strategy, tactics and execution
- Proficiency in Microsoft Excel and PowerPoint
- Extremely strong personal organization and attention to executional detail
- SQL and/or understanding of coding knowledge is a plus
- Working as an operator in a D2C company a plus
Altice USA is an Equal Opportunity Employer committed to recruiting, hiring and promoting qualified people of all backgrounds regardless of gender, race, color, creed, national origin, religion, age, marital status, pregnancy, physical or mental disability, sexual orientation, gender identity, military or veteran status, or any other basis protected by federal, state, or local law.
Altice USA, Inc. collects personal information about its applicants for employment that may include personal identifiers, professional or employment related information, photos, education information and/or protected classifications under federal and state law. This information is collected for employment purposes, including identification, work authorization, FCRA-compliant background screening, human resource administration and compliance with federal, state and local law.
Pay is competitive and based on a number of job-related factors, including skills and experience. The starting pay rate/range at time of hire for this position in the posted location is $102,816.00 - $168,912.00 / year. The rate/range provided herein is the anticipated pay at the time of hire, and does not reflect future job opportunity.
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