Manager Of Search Marketing

Position: Manager of Search Marketing

Summary

The Manager of Search Marketing is a player-coach + leadership role at our growing company with the highest standards for professional growth, team development + Client success. This role will be pivotal in continuing to build our Search Marketing team at Br8kthru and instrumental as we work to become the best marketing + technology firm in the Midwest.

Mission

• Support client retention + growth through delivery of Michelin-Star Standards (MSS) in all search-related Client deliverables 
• Develop and lead the Search Team to promote long-term growth, sustainable hiring, and attraction + retention of top analytical talent
• Implement processes + workflows that enable progress toward Br8kthru’s overall revenue and profitability goals 

Role-Based Competencies

• Quality-driven: execute on Br8kthru’s core value of MSS at every turn by operating at a high level of production-related competency and holding the Search Marketing Team accountable to those standards
• Analytical know-how: clear demonstration of analytical capabilities on an account and business level. Continual development of analytical thinking and skills. 
• Ownership bias: take ownership of the search function and lead by example when it comes to quality and execution standards
• Highly organized: execute on processes and workflows that ensure tasks are completed on time and on budget

Critical Accountabilities

• MSS search team strategy and execution
• Utilization of team
• Team retention, growth and satisfaction
• Culture and team vision
• Cross-functional alignment across managers
• Accurate estimations

Key Performance Indicators (KPIs)

• Utilization
• Efficiency
• Client Satisfaction

Daily Tasks + Responsibilities 

Strategy + Thought-leadership

• Lead the creation of Search Marketing strategies + roadmaps for new + existing accounts
  • Assist with comprehensive marketing strategies including paid media, SEO, content, email, social, etc. 
• Serve as a subject matter expert (SME) for all paid media activities as well as SEO, analytics, and tracking
• Continually evolve our Search Marketing approach based on best practices, industry changes, new technology, emerging trends + technology partners
• Assist in new business pitches

Search Marketing Management + Execution

• Campaign planning, strategy + documentation
• Campaign management + optimization
  • Manage to CPA, ROAS, CPC or other metrics
  • Lead and guide third-party media partners; including programmatic media buying, OTT/CTV or other channels
• Ongoing Research + Discovery
  • Analyze search interest + explore SEO opportunities
  • Work with Google/Microsoft/etc. on new strategies, products + beta programs
  • Assess search attribution
• Budget Management
  • Budget Pacing (daily + monthly)
  • Forecasting
• Client relationship management
  • Work with Client + internal teams to clearly define program objectives, tactics and KPIs
  • Actively participate in Client communication, including client status calls, working sessions, reporting meetings, and ad hoc questions
  • Help establish trust, credibility + grow client relationship

Feed + Merchant Center Management, Analysis + Optimization

• Troubleshooting + support
• Feed monitoring, optimization + fixes
• Monitoring of Merchant Center Item Reports 
• In partnership with feed vendor, generate custom reports + optimizations at the feed or merchant center level

SEO

• Provide strategic support to SEO initiatives

• Mentor + manage SEO team / resources
• Help refine Br8kthru’s approach to SEO; developing working standards related to SEO strategies, tactics + roadmaps for a variety of Clients

Reporting + Analysis

• Reporting + planning meetings with the Br8kthru + Client teams
  • Performance analysis, recommendations + next steps
  • Reporting on account KPIs via Google ads, Analytics, Looker Studio or other reporting tools or custom reports and all other relevant digital channels
  • Delivering Michelin-star standards context, recommendations, and action items based on findings
• For new accounts, review + assess performance, analytics + conversion tracking
  • Review source, structure, setup, recording + accuracy
  • Analysis of initial set up including traffic, channel, and behavior data
  • Analysis of reporting such as custom reports and dashboard

Team Leadership + Development

• Help attract, train + retain new Br8kthru team members
• Effectively collaborate with other team members + advance our collective knowledge
• Foster a culture of open communication and 360-degree feedback
• Live our core values (empathy, collective accountability, continuous improvement + Michelin-star standards)