Digital Account Manager

About the Company

Our client is a family-owned media and technology company that has been providing trustworthy, quality journalism and business solutions for more than a century. They’ve always been in the business of telling stories, but they’re more than just a newspaper today. As one of the Upper Midwest’s largest media organizations, they are leaders in the business of print and digital news, broadcasting, printing, and agency advertising.

The company is comprised of passionate and purpose-driven people fueled by collaboration and innovation. In addition to a generous benefits package, you’ll enjoy development and growth opportunities, an inclusive and creative culture, and a safe working environment. They believe in supporting each other, working hard towards common goals, and having fun. Come for the perks. Stay for the people.

About You

Are you looking for a role that offers you a flexible work schedule, the ability to influence your own earning potential and the opportunity to contribute to important work in the community? The Digital Account Manager will facilitate digital sales growth in Forum Communication Company's 20+ market footprint. In this position, you will be responsible for generating digital revenue by maintaining and establishing business relationships with new and existing customers, presenting advertising and marketing proposals that address their needs, with a focus on businesses in the Rochester MN area.

You will demonstrate your creativity, drive, and passion in developing sales strategies, prospecting new clients, growing existing clients, and fearlessly asking for the sale. You thrive on the win and on building relationships within in your community, and you have a knack for assessing and translating business needs and challenges into a successful advertising and/or marketing solutions.

In this role, it is paramount to maintain strong communication with both clients and internal parties. The company specializes in adapting to clients’ needs, and as such, clients need to be confident in your ability to put their vision to the page and screen, as well as direct in-house designers to do the same. You are not just selling a product, but an investment in clear messaging from a trusted source.

Your Responsibilities

• Develop and prepare monthly/quarterly sales strategies within assigned territory to meet revenue goals
• Demonstrate clear understanding of all products and services and effectively communicate how they provide value to different businesses and industries
• Prospect to acquire new business; prepare and deliver customized proposals and presentations to clients
• Manage the day-to day relationships with existing clients, including analyzing their business, conducting business reviews, providing solutions, resolving issues and serving as an extension of their business
• Examine current clients for unmet needs; present recommended solutions and share new product capabilities
• Complete thorough needs analysis for every client to make a clear connection between company products and the return on investment
• Effectively communicate and offer input between the client and our creative department to help facilitate an effective campaign
• Share knowledge, experience and information in order to optimize overall team sales strategies and team effectiveness
• Perform additional duties as assigned

Key Success Factors

• Strategy Deployment - Creates and develops unique strategies for prospecting and managing campaigns
• Research and Retention – Demonstrates an ability to research new industries and markets and apply findings to campaigns
• Relationship Building - Maintains relationships with both clients and prospects in order to strengthen and grow the book of business
• Setting Aim - Can manage company and personal goals in order to generate revenue
• Self-Development - Can adapt to a changing environment with new and different projects and campaigns; pushes oneself to rise to the challenge

Your Qualifications

• Bachelor’s degree in marketing, advertising, or communications strongly preferred
• Three years sales and/or marketing experience
• Experience with selling digital advertising products

Your Skills and Attributes

• Open to development, with a drive to take on new projects and challenges; curious to learn more
• Comfortable working independently and communicating with clients and prospects confidently
• Fearless to bring new ideas to the table, both internally and externally
• Adept at both building and developing relationships; ready to handle change
• Customer focused mindset, with an ability to adapt to different personalities
• Exceptional follow-through and perseverance; comfortable following up with prospects
• Ability to think strategically in prospecting and developing campaigns
• Flexibility to sell a wide range of products and services
• Excellent communication skills and ability to close
• Organized, with close attention to detail